Manager, Performance Marketing at Wealthsimple
Wealthsimple
Join Wealthsimple as a Growth Manager, leading our performance marketing efforts for traders and crypto enthusiasts. Your role will drive high engagement and conversion rates in these segments. Wealthsimple is looking for a Growth Manager adept in performance marketing to elevate our active trading and crypto initiatives. This multifaceted position involves end-to-end management of marketing strategies, ensuring that we attract and retain high-quality traders while maximizing lifetime value. Key Responsibilities:
- Manage and optimize demand generation for traders
- Direct paid media strategies and budget oversight
- Cultivate lifecycle marketing practices for user engagement
- Execute product launch initiatives for crypto offerings
- Establish analytics for trader and crypto performance
- 4–6 years in growth or performance marketing
- Experienced with managing cross-platform marketing campaigns
- Familiar with lifecycle marketing strategies
- Strong analytical skills for data assessment
- Passion for trading and crypto investment
$119k - $145k per year
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$90k - $100k per year
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