Founding Director Of Marketing

Shape Broad Republic’s launch through go-to-market strategy and performance marketing as a founding employee building a direct-to-consumer apparel brand.As Founding Director of Marketing, you will define marketing priorities for Broad Republic’s Spring 2027 launch. You will connect brand storytelling, customer insights, performance data, and commercial objectives. The work spans campaigns, content, partnerships, creators, acquisition, retention, and integrated channel planning.Key Responsibilities:
Lead Broad Republic’s go-to-market plan and launch milestonesEstablish marketing priorities, budgets, timelines, and channel plansDevelop integrated campaigns, content, partnerships, and creator initiativesOptimize performance marketing, acquisition, conversion, and investmentBuild marketing processes, capabilities, and external partnershipsRequirements:
Seven or more years of marketing experienceDirect-to-consumer, retail, apparel, or consumer brand experienceGo-to-market strategy development and execution experienceStrong performance marketing and marketing analytics understandingExperience managing budgets, agencies, and cross-functional partnersUse brand strategy, customer insight, and performance marketing to build Broad Republic from pre-launch through growth.
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