Growth-Focused Head of Paid Social for Dynamic Marketing Team
A Hiring Company
Drive impactful strategies in Paid Social as a seasoned growth leader. Own customer acquisition and lead generation initiatives while managing a multi-million dollar media budget in this vital in-person role. As the Head of Paid Social, you'll be at the forefront of our growth marketing efforts, blending strategic oversight with hands-on leadership. Your role will involve developing and executing robust social media strategies that boost our home services portfolio. You will also play an essential role in launching new business verticals, directly contributing to our long-term growth trajectory. Key Responsibilities:
- Lead Paid Social campaigns across varied platforms
- Optimize and manage a large-scale advertising budget
- Shape growth strategies to support new and existing lines
- Analyze performance metrics and refine targeting approaches
- Present actionable insights and forecasts to senior leaders
- 8-12+ years in performance or growth marketing
- Proven ability to manage sizable media expenditures
- Expertise in lead generation within fast-paced industries
- Highly analytical with a focus on key performance metrics
- Bachelor's degree in Marketing or Business required
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