Manager, Corporate and Public Affairs, Canadian Personal Banking and Earned Media AI Strategy

Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

TD General

Pay Details:

$96,900 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Corporate and Public Affairs (CAPA) team delivers best-in-class external and internal communications to help differentiate TD in the market and elevate our brand. We're focused on enriching our clients’ lives through personal, connected, multichannel experiences, while creating an environment where our colleagues can grow and thrive. We make an impact by helping the business drive growth, change and outcomes and we protect and enhance TD's reputation by providing expert advice and sound counsel.

Role Overview:

We're looking for an experienced, innovative communicator to serve in a new dual-mandate role that helps drive TD's earned media AI strategy for all lines of business, while also supporting PR activities for Canadian Personal Banking.

The successful candidate will:

• Serve as a key player in shaping how TD wins in large language model (LLM) visibility through earned media, while also championing AI enablement within PR workflows
• Lead proactive media engagement for Canadian Personal Banking through a mix of large integrated campaigns and scrappy newsjacking opportunities, with a primary focus on saving, investing, home lending and credit card products
• Elevate brand communications and deliver storytelling that resonates within key markets and among priority segments
• Collaborate with partners across the Bank to ensure strategy and messaging alignment, while building strong relationships
• Champion strategic priorities for Corporate and Public Affairs, working collaboratively with colleagues on cross-functional initiatives
• Be an advocate for clear, credible and transparent communications
• Build and maintain positive working relationships with key journalists

Desired qualifications and skills:

• 10+ years of experience in corporate communications, ideally within a large, matrixed organization
• Media relations experience for a major consumer brand in a highly regulated sector (banking/finance, telecommunications, transportation, etc.) is a significant asset
• Experience in a large agency environment or journalism (particularly a major market newsroom) is an asset
• Comprehensive knowledge of AI enablement and GEO best practices in public relations and corporate communications, as well as the importance of earned media in overall brand visibility within LLMs
• Demonstrated experience leading AI adoption and integration projects within a corporate communications function, preferably for a national or international brand
• A creative thinker with a passion for spearheading innovation and reimagining existing processes
• Skilled communicator with strong media relations background
• Proven track record driving impact and influence within complex corporate structures
• Deep understanding of the market including the media landscape, core audiences, the financial services/business sectors and overall operating environment
• Proactive and industrious
• Exceptional writing and editing skills and a passion for high-impact storytelling
• A history of designing and leading proactive, integrated national PR campaigns that effectively drive business objectives and win in share-of-voice
• Expertise in providing reputational counsel and developing client-centric corporate positioning in media messaging
• Ability to work collaboratively in a fast-paced environment under tight deadlines
• Self-starter who's highly motivated to deliver results, able to work independently and quickly adapt to evolving corporate priorities
• Undergraduate degree in communications or journalism, or equivalent, required
• Candidate must reside in Toronto as this role operates under a hybrid work model

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:

We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process

We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet