Media Planner

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Job Title: Media Planner

Role Summary and Impact

As a Media Planner you will be instrumental in supporting the development and execution of media plans. You will contribute to the day-to-day management of campaigns, foster strong relationships with clients and partner agencies, and ensure the seamless execution of media strategies. This role offers a fantastic opportunity to grow your media career within a leading global agency, directly impacting client success through data-driven and innovative media solutions.

About the Role: The Media Planner provides support to the managers in the senior team, contributes to overall client service requirements and assists in the management of media plan executions.

Key Responsibilities:

• Day to day for some client contacts across accounts


• Nurture relationships with and work directly with client partner agencies i.e. creative


• Build positive relationships with client contacts


• Assist in development and presentation of plans, in conjunction with senior planners


• Ability to develop smaller plans and execute with minimal management direction


• Ability to keep track of developed campaigns and be able to speak about them to client and senior management


• Capable of independently completing reports with little management guidance; adept at transforming narrative and statistics provided by vendors and teams into actionable insights


• Ensure team deadlines are met


• Ability to provide communication response in a timely manner, especially to clients


• Oversee all media accounting, and administrative duties required on assigned accounts including monthly media expenditure reports (BCRs)


• Traffic campaigns to specialist teams


• Work with AdOps and Account Manager to ensure all site tagging is complete prior to campaign launch


• Ensure checks are done when creative is received or when preview links are provided by teams


• Carry out buy brief meetings with Investment Team


• Ability to take detailed notes for meetings and provide contact reports


• Access appropriate research as it applies to clients’ needs, using proprietary tools


• Effectively work with Finance, Investment Team, Traffic and other internal groups in order to ensure that client activity is in good order

Your Skills & Behaviour:

• Strong customer service skills


• Demonstrated time management and multitasking skills


• Solid collaborative and team work oriented skills


• Excellent verbal and written communication skills


• Solid interpersonal skills


• Begin to develop presentation skills


• Detail oriented and able to meet tight deadlines


• Begins to understand the client’s business


• Detail, accuracy and mathematical competency a must


• Strong computer skills with a particular emphasis in Excel and PowerPoint


• Ability to manage and meet multiple demands within timelines


• Desire to develop and excel in their media career and a passion for all things media


• Develop presentation skills

Your Education and Experience:

• 1-2 years 360 media planning/buying experience(preferably TV & Radio)


• Post-secondary degree, specialization in Advertising and/or Marketing an asset


• Working with a retail client (nice-to-have)

Life at WPP Media & Benefits  

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at  View email address on jobs.jobcopilot.com or call View phone number on jobs.jobcopilot.com and let us know the nature of your request and your contact information.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

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$39,750 - $66,250 CAD

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