Senior Manager, Product Marketing

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. We're building a world-class Customer Marketing team that creates meaningful connections with the restaurant and retail operators we serve.
We’re looking for a Senior Manager, Product Marketing to translate product capabilities, customer insights, and market opportunities into differentiated positioning, compelling messaging, and effective go-to-market programs. This is a hands-on role responsible for developing core product marketing deliverables and driving execution across product launches, competitive strategy, sales enablement, and broader marketing initiatives.
The ideal candidate is a strategic, detail-oriented, and execution-focused product marketer who can move seamlessly from shaping positioning and messaging to building launch plans, developing content, and equipping customer-facing teams. This role will partner closely with Product, Demand Generation, Sales, Customer Success, and other cross-functional teams to translate product strategy into customer value, adoption, pipeline, and revenue.
A day in the life (Responsibilities):Own Product Positioning & Messaging
Develop and refine product positioning, messaging, value propositions, and customer narratives across products, audiences, and market segments.
Translate complex product capabilities into clear, differentiated messaging that communicates customer value and strengthens our market position.
Partner with Product and Marketing leadership on pricing, packaging, and go-to-market recommendations informed by customer needs, market insights, and business priorities.
Drive Customer & Market Insights
Research customer needs, buyer personas, market trends, and competitive positioning to identify opportunities and inform product marketing strategy.
Partner with Product, Sales, Customer Success, and Analytics to gather feedback, identify adoption barriers, and translate insights into actionable recommendations for product, messaging, and marketing programs.
Execute Product Launches & Go-to-Market Programs
Develop and execute go-to-market plans for product launches, feature releases, and strategic growth initiatives.
Build launch frameworks, messaging briefs, and supporting materials that drive awareness, acquisition, adoption, and expansion.
Partner closely with Demand Generation to translate product positioning into integrated campaigns and full-funnel programs that generate demand, accelerate pipeline, and support revenue goals.
Drive Competitive Strategy & Sales Enablement
Develop competitive positioning, competitor insights, battlecards, talk tracks, objection handling, and other resources that help Sales and customer-facing teams
Build and maintain sales enablement materials that strengthen product understanding and communicate value throughout the customer journey.
Gather feedback from Sales, Product, and Demand Generation to continuously improve competitive intelligence, messaging, and enablement effectiveness.
Develop Content & Cross-Functional Marketing Assets
Develop product marketing content and collateral that bring positioning to life across launches, demand generation campaigns, sales motions, and broader marketing initiatives.
Partner with Content, Creative, Demand Generation, and other Marketing teams to create compelling campaign assets, product narratives, and customer-facing materials.
Manage deliverables from brief through execution, ensuring messaging consistency, quality, and alignment with business priorities and timelines.
What you’ll need to thrive (Requirements):
10+ years of experience in Product Marketing, GTM Marketing, or a related B2B marketing discipline, with a track record of delivering successful product marketing programs.
Proven experience developing positioning, messaging, value propositions, and go-to-market plans that support product launches, customer adoption, and business growth.
Strong understanding of customer segmentation, buyer needs, market research, competitive intelligence, and B2B buying journeys.
Demonstrated experience creating competitive positioning and sales enablement resources, as well as content and collateral that support integrated marketing and sales initiatives.
Excellent writing, storytelling, analytical, and project management skills, with the ability to translate complex concepts into compelling customer-centric narratives and drive multiple projects from planning through execution.
Highly collaborative and hands-on, with the ability to influence cross-functional stakeholders, manage competing priorities, and deliver results in a fast-paced environment.
AI at ToastAt Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers;
it’s a core part of ourculture.
Our Total Rewards PhilosophyWe strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at
The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits.
Pay Range
$123,000—$197,000 USD
How Toast Uses AI In Its Hiring ProcessThroughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. We ask that you complete interviews and assessments on your own, without real-time AI tools, recording, or transcription bots, unless we tell you otherwise in advance. To learn more:
Our Approach to Hybrid WorkingWe embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in-office expectations by region:
People Are the Secret Ingredient in Our Recipe for SuccessAt Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry brings together people with a wide range of backgrounds, experiences, and perspectives, and we value that same breadth at Toast. We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work—raising the bar in delivering exceptional experiences for our customers and each other.
Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact View email address on ca.hrm.tc.
For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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