Product Marketing

The Role:
Product Marketing
Location:
Calgary, AB (in-office role)
About ShowpassAt Showpass, we’re reigniting the joy of live experiences.
We’re Canada’s fastest-growing event ticketing and live experience platform, powering everything from concerts and festivals to comedy shows, attractions, nightlife, and community events.
But we’re not just a ticketing company.
We help event organizers grow their businesses, bring new creators into the live events space, and build technology that has to perform in real-world, high-pressure environments where failure is not an option.
We’re proud to be recognized as:Canada’s Most Admired™ Corporate Cultures (2024 & 2025 & 2026)CanadianSME Fastest Growing Company (2024)Deloitte Technology Fast 50 (#20, 2024)
Job Title:
Product Marketing
Location:
Calgary, Alberta
Role Overview:
You will bridge the gap between our Product, Sales, and Client Success teams. You’ll assist with bringing new products and features to market by developing marketing and sales materials to support successful product launches. You will translate technical information into clear and engaging messaging, and will also play a key role in educating clients, driving product awareness and adoption.
What you’ll do:Work closely with Product team to understand new and upcoming features and ensure successful product launchesOwn marketing deliverables for product launches, including messaging, sales enablement materials, and launch campaignsTranslate technical product information into clear, engaging content for existing and prospective clientsDevelop sales materials and resources for new product features, including pitch decks, one-pagers, case studies, and other documents as requiredDevelop product-related content including help articles, newsletters, how-to videos etc and host webinars and learning sessions as requiredCreate internal training and onboarding resources to help new employees understand Showpass's products and featuresLeverage AI tools whenever possible to improve content creation, workflows, and marketing efficiencyCollaborate with the entire Marketing team to ensure consistent messaging across all channels
What you bring:Post secondary education in marketing or related is an assetMinimum 4 years of experience in product marketing, preferably within a SaaS or technology company is requiredProven experience developing and executing product launches and marketing campaigns related to new products and featuresAbility to understand technical products and features and translate into clear and engaging messaging to communicate value to new and existing clientsExperience creating well written product documentation, marketing content, and sales enablement materialsExperience developing educational resources and training materials and conducting product training either internally or externally as requiredDemonstrated ability to develop product marketing materials that increase product awareness, client engagement, and feature adoptionExperience working cross-functionally with internal teams such as Product, Sales, Client Success, and broader Marketing team to align messaging and support business objectivesStrong understanding of how to position and communicate new products and features to various audiencesComfortable using AI tools to improve product marketing initiatives, content creation, and other materials and/or processes related the product marketingStrong organizational and project management skills with the ability to manage multiple tasks and competing prioritiesMust be detail oriented with ability to work independently while taking ownership of projects from planning through execution
Why Join ShowpassOur work is grounded in our core values (GUAC). Here’s what that looks like in practice:Grow relentlessly
– we move fast, learn, and improveUnderstand the value of time
– we prioritize speed and momentumAct like an owner
– you build it and see it show up at real eventsCuriosity
– we experiment, including with AIPerks:Competitive compensation + performance bonusEmployee Stock Option Plan (we don’t just act like owners, we are owners)Comprehensive Benefits Plan + HSA/LSAUnlimited PTODaily breakfast & lunch from our in-house chefLearning & Development allowance + Curiosity TalksTeam bonding eventsInsider Pass event creditsDog-friendly officeShowpass is committed to employment equity, welcomes diversity in the workplace, and encourages applications from all qualified individuals. We thank all interested applicants;
however, only qualifiedapplicants selected for an interview will be contacted.
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