Group Benefits Marketing Manager

Shape member engagement for Manulife’s Group Benefits business in Toronto through clear communications, campaign strategy, and digital solutions.This Marketing Manager develops communications that improve member understanding, satisfaction, adoption, and self-service behaviours. You will partner with MarTech and Personalization, Product, Digital Experience, Customer Centricity, Distribution, Analytics, and Technology teams. The position suits an experienced marketer who can simplify complex benefit information and manage concurrent programs.Key Responsibilities:
Translate complex benefit information into actionable communicationsDevelop integrated marketing plans aligned with key objectivesCoordinate multiple initiatives, milestones, deliverables, and expectationsProvide strategic recommendations across cross-functional partner teamsChampion digital marketing best practices and member experience improvementsRequirements:
Eight to ten-plus years managing and executing marketing campaignsStrong understanding of digital media and online marketing practicesExceptional writing and editing skills for compelling narrativesAbility to measure and optimize campaigns using dataGroup Benefits, healthcare, or related industry experience highly valuedUse strategic marketing, clear storytelling, and cross-functional collaboration to strengthen member experiences across Manulife Group Benefits.
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