Lifecycle Strategy Lead - Credit Card Growth
EQ Bank
EQ Bank is seeking a Senior Manager, Lifecycle Management Strategy to own lifecycle strategy for the credit card portfolio. You will define and execute integrated product, marketing and digital strategies across the cardholder journey to drive onboarding, activation, engagement, usage, retention and loyalty.You will translate insights into a multi-year lifecycle roadmap, collaborating with Product, Digital, Marketing, Data & Analytics, Operations and Finance to deliver coordinated experiences
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