Demand Generation Manager at Check Point
Check Point Software Technologies Ltd.
Drive demand generation for Workspace Security at Check Point Software Technologies, a world leader in Cyber Security. This role combines leadership with innovative campaign strategies to elevate product awareness. As a Demand Generation Manager, you will lead integrated campaigns tailored for the Workspace Security portfolio. Your responsibilities will include driving lead generation and collaborating with cross-functional teams. You’ll focus on optimizing the customer journey and enhancing conversion rates in partnership with Sales Development Representatives (SDRs). Key Responsibilities:
- Lead integrated campaigns for Workspace Security products
- Drive awareness and pipeline generation for the product line
- Collaborate with teams to execute campaign briefs effectively
- Partner closely with SDR leaders on marketing and lead follow-up
- Support ABM activities and ensure opportunity progression
- Proven experience in demand generation management
- Strong leadership skills with a collaborative mindset
- Expertise in audience segmentation and content development
- Ability to inspire and align cross-functional teams
- Familiarity with Workspace Security products preferred
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