Market Strategy Insights Manager

Aliaxis

Lead market intelligence and growth analysis as IPEX’s Market Strategy Insights Manager in hybrid Oakville, Ontario. Shape strategic decisions with data-driven recommendations.This manager evaluates growth opportunities across product categories, applications, and customer segments. The work supports business cases, innovation initiatives, portfolio strategy, and go-to-market plans. Collaboration spans Product Management, Marketing, Sales, and other cross-functional teams.Key Responsibilities:
Develop TAM, SAM, and SOM market size estimatesAssess growth opportunities, entry barriers, and strategic pathwaysSynthesize customer, competitive, and ecosystem insightsSupport AIM deliverables and product business casesTranslate insights into marketing and sales guidanceRequirements:
Bachelor’s degree in Marketing, Business Administration, or related field8–10 years in strategic marketing, market intelligence, or strategyExperience with CRM platforms and market intelligence toolsAdvanced Power BI, Tableau, and Excel proficiencyStrong analytical, communication, and presentation skillsApply market intelligence, strategic thinking, and analytical expertise to advance IPEX growth opportunities from Oakville.
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