Director, Sales And Business Development

WE ARE HIRING! Director, Sales and Business Development (Hybrid - St. Thomas, ON Office)
Build your future with Masco Canada!
At Masco Canada, we’re passionate about delivering innovative solutions and exceptional customer experiences. We’re looking for a Director, Sales and Business Development, to join our Sales team. If you thrive in a dynamic, collaborative environment and are excited to make a meaningful impact, we want to hear from you.
WHAT YOU WILL DO
The Director, Sales and Business Development, is responsible for developing and implementing Masco Canada’s business development strategies for the Trade Sales channel, with a primary focus on profitable growth.
The role leads business development and sales enablement activities across Strategic Customer Account Management, Residential New Construction, Bathing, Showroom, Repair and Install, and collaborates on Commercial segments. Working cross functionally between multiple internal and external stakeholders, the Director identifies new opportunities, builds strategic relationships with customers and influencers, supports channel development, and measures progress against commercial metrics and KPIs.
The role also leads the Sales Enablement Team to strengthen sales tools, data, quotations and pricing support, pipeline management, business intelligence, forecasting, and sales processes.
PRIMARY RESPONSIBILITIES
Lead the development and execution of sales and business development strategies for Trade segments, including Commercial (execution only), Showroom, Residential New Construction, Strategic Customer Account Management, Bathing, and Repair and Install.
Lead and develop the Business Development and Sales Enablement teams, ensuring subject matter expertise and clear accountability across priority segments.
Identify and pursue new market opportunities, customer segments, strategic partnerships, and product opportunities that support profitable growth.
Build and maintain relationships with key stakeholders, influencers, specifiers, plumbing and mechanical contractors, education, healthcare, institutional leaders, property management groups, customers, and agencies.
Lead sales enablement strategies supporting all channels and businesses, including sales tools, data, processes, quotations and pricing support, pipeline management, dashboards, business intelligence, and channel support.
Ensure quotations and projects are tracked, followed through to closing, and supported by effective systems, onboarding tools, dashboards, KPIs, and reporting.
Manage and report on the project pipeline, win and loss ratios, business development performance, and key commercial initiatives to improve closure rates and sales execution.
Develop P&L statements, business cases, customer programs, pricing agreements, and performance reporting for segments, channels, promotions, and new business opportunities.
Partner with Supply Chain, Finance, Sales, and other stakeholders to improve forecast accuracy, coordinate communications, and monitor expense performance against budget.
Increase sales productivity by simplifying processes, implementing automation, developing Smartsheet and workflow solutions, and applying continuous-improvement methods.
Develop onboarding and training plans, sales program repositories, event calendars, presentation materials, and resources that improve consistency and execution across the sales organization.
Collaborate with Sales, Marketing, Product Management, Engineering, S&OP, IT, regional leaders, and agencies to execute strategies and scalable, customer-focused solutions.
Report on commercial performance using appropriate metrics and KPIs, and recommend actions based on market trends, customer data, competitive intelligence, and business insights.
WHAT YOU WILL BRING
Bachelor’s degree in Business, Marketing, Commerce, or a related field;
a technical background is beneficial.
MBA, advanced business degree, or equivalent graduate education is an asset.
10+ years of experience in business development, sales strategy, commercial leadership, or a related field, or an equivalent combination of education and experience.
Industry experience in plumbing, building materials, retail home improvement, or related sectors is preferred.
Critical Experience & Competencies
Trade and Commercial Sales Knowledge
- Strong understanding of the Canadian Trade channel, commercial sales cycle, plumbing codes and standards, customer dynamics, and relevant product lines.
Business Development Leadership
- Demonstrated ability to identify opportunities, develop growth strategies, and build relationships with customers, contractors, architects, designers, engineers, specifiers, and agencies.
Sales Enablement
- Experience improving sales performance through tools, data, processes, quotations, pricing support, pipeline management, business intelligence, training, and channel support.
Commercial and Financial Acumen
- Ability to interpret P&L statements, develop business cases, manage budgets, and evaluate promotions, pricing, programs, and new business opportunities.
Analytics and Systems
- Strong analytical and problem-solving skills with proficiency in reports, dashboards, CRM tools, Excel, PowerPoint, Word, and related workflow solutions.
Cross-Functional Leadership
- Track record of leading growth initiatives in a matrixed environment and collaborating effectively with internal teams, sales agencies, customers, and external stakeholders.
Communication and Influence
- Excellent verbal, written, presentation, facilitation, negotiation, and stakeholder-engagement skills.
Leadership and Execution
- Strong leadership skills, initiative, independence, time management, and a results-oriented approach focused on measurable outcomes.
Technical Communication
- Ability to understand technical concepts and communicate product and application knowledge clearly to customers, specifiers, and internal partners.
Adaptability
- Comfortable working through ambiguity and evolving business requirements while maintaining customer focus and execution discipline.
WHAT’S IN IT FOR YOU?
Competitive Rewards and Compensation
Defined Contribution Registered Pension Plan (optional) with employer matching
Deferred Profit-Sharing Plan (DPSP)
Benefit insurance coverage from Day 1, including health, dental, and travel insurance
Employee Assistance Program (Dialogue) – access to health and wellness resources
Employee Store, Employee Purchase Program, Dell Discount Program, GoodLife Fitness Discounts, and more
2 paid volunteer days to support the communities we live and work in
Opportunities for development and growth, including Onboarding, Buddy and Mentoring programs, LinkedIn Learning, and other virtual and in-class learning opportunities
Participation in employee-led committees such as the Wellness Committee, Masco United (Inclusion & Belonging Committee), Philanthropy Committee, Organizational Pulse Committee, or employee impact groups
WHY JOIN MASCO CANADA?
Over a Century of Excellence
– With more than
120+ years of experience
, Masco Canada has established itself as a leader in the
building and home improvement industry .
Diverse Brand Portfolio
– We proudly offer
12+ brands
delivering
20,000+ innovative water solutions
, shaping the future of plumbing and home improvement.
Innovative Solutions –
Our commitment to
cutting-edge plumbing and water technologies
keeps us at the forefront of the industry.
Collaborative & Inclusive Culture
– We foster an environment where all employees are
valued, respected, and empowered
to contribute and grow.
Opportunities for Growth
– We support
continuous learning, career development, and professional growth
, helping you achieve your full potential.
Making an Impact in Our Communities
– We believe in
giving back
and actively supporting initiatives that
make a difference in the communities where we live and work .
Join us at Masco Canada
, where your contributions drive
innovation, excellence, and positive change !
Masco Canada delivers innovative water solutions to the building and home improvement markets in Canada. We have been inspiring Canadian homes, communities, and lives for more than 120 years. Throughout this journey, our business has remained steadfast in its commitment to strong values and dedicated individuals, striving to enhance the well-being of our team members, customers, and communities alike. With over 600 employees, our diverse and talented workforce drives our continued success and impact.
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Please note: Masco Canada has an accommodation process in place and provides accommodations for employees with disabilities. If you require a specific accommodation because of a disability or a medical need, please contact Human Resources at
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so that arrangements can be made for the appropriate accommodations to be in place before your first step of the selection process.
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Hiring Range: $136,500.00 - $186,450.00 CAD
The salary range shown reflects the expected annual base salary for this open position, plus other wage amounts such as annual bonus, profit sharing, and commissions.
Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.
Masco Canada may use automated and AI-driven tools to screen, assess, and/or select applicants, and by proceeding with the application process, applicants give their express consent to such use by Masco Canada.
This posting represents an active vacancy for which the company is currently recruiting.
Company: Masco CanadaMasco Canada (the “Company”) is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
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