Lead Product Marketing Manager
Full-time
Novisto
We’re looking for a Lead Product Marketing Manager to define how our multi-product platform shows up in the market — shaping our story, driving world-class product launches, and enabling our go-to-market teams to win.
This role sits at the center of Product, Sales, Customer Experience, Marketing, and Partnerships , translating complex capabilities into clear, compelling narratives that resonate with enterprise buyers.
You’ll play a highly visible, strategic role with direct impact on growth, market perception, and product adoption — helping a recognized leader power some of the most sustainability-driven organizations in the world.
Your responsibilities will include :
Own Our Story
- Define and evolve our category narrative across ESG data, carbon, climate risk, and sustainability performance
- Translate complex product capabilities into clear, differentiated value propositions
- Build messaging frameworks tailored to key personas (Sustainability, Legal, Finance, Risk)
Lead Product Launches
- Own end-to-end go-to-market strategy for new products and capabilities
- Partner with Product on launch readiness, packaging, and pricing strategy
- Deliver impactful launches that drive pipeline, adoption, and customer value
Enable Revenue Teams to Win
- Equip Sales and partners with the tools, messaging, and confidence to win
- Develop high-impact enablement assets (pitch decks, battlecards, demos)
- Support strategic deals with tailored narratives and content
- Lead the win/loss program and translate insights into action
Drive Market Intelligence
- Own competitive intelligence and market insights
- Influence product strategy with buyer needs, trends, and analyst perspectives
- Support analyst relations (Gartner, IDC, Forrester, Verdantix) and category positioning
Build Thought Leadership
- Partner with Marketing to turn product innovation into compelling content
- Contribute to website, case studies, webinars, and thought leadership
- Elevate our voice as a category leader in ESG and sustainability technology
- Support campaigns that drive both demand and credibility
What we’re looking for:
- 5+ years in Product Marketing, ideally in B2B SaaS
- Experience supporting enterprise sales and complex GTM motions
- Proven track record of successful product launches and GTM execution
- Experience with multi-product platforms or ecosystems
- SaaS pricing experience is a strong asset
- ESG or sustainability knowledge is a plus
- Exceptional ability to simplify complex topics into compelling narratives
- Strong balance of strategic thinking and hands-on execution
- Deep understanding of enterprise buyers and long sales cycles
- Proven ability to influence cross-functional stakeholders
- Excellent storytelling and communication skills
- Comfort working with modern tools and AI (e.g., Gemini, NotebookLM, Gong)
- Customer-obsessed and market-driven
- Structured thinker with a strong point of view
- Thrives in fast-paced, evolving environments
- Collaborative, low-ego, and impact-oriented
What we offer :
- Join an early-stage, well-financed company
- Advance Novisto’s purpose of contributing to the sustainability of the economy, environment, and society by empowering companies to make better decisions and disclosures through our ESG data management software
- Contribute your knowledge and insights to increase awareness and knowledge of sustainability
- Generous health benefits
- Flexible schedules
- 4 weeks of vacation
- Stock option plan
Vacancy posted 12 hours ago
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