Remote Paid Media Strategist

Own paid media strategy remotely for Blacksmith Agency, using Google Ads and Meta to grow B2B and growing-brand clients.As a Performance Marketing Specialist, you manage paid media without splitting your focus across SEO. You serve as the strategic voice for client accounts, making budget calls, shaping roadmaps, and explaining performance clearly. The work spans Google Ads, Meta, LinkedIn, and Microsoft Ads, supported by trusted tracking through GA4, tag manager, and platform pixels.Key Responsibilities:
Manage paid media across four advertising platformsAllocate budgets, adjust bids, and refine targetingTest creative and decide when campaigns should stopBuild quarterly client roadmaps and explain performance resultsGrow accounts through retention and upsellRequirements:
Three-plus years hands-on with Google Ads and MetaExperience building, running, and optimizing campaigns personallyDemonstrated movement in ROAS, CPA, or pipeline metricsAgency experience managing several clients simultaneouslyClear spoken English for live calls with United States clientsBring paid media expertise, performance analysis, and client communication skills to Blacksmith Agency’s remote accounts.
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