Casino Crm Product Growth Lead
Van Kaizen Limited
Improve casino retention and player experience through CRM, promotions, product priorities, and automation for a North American social/sweepstakes casino.This hands-on lead will connect casino product decisions with lifecycle engagement and commercial performance. You will improve game discovery, shape provider portfolios, use performance data, and develop profitable promotions, rewards, missions, and VIP strategies. Working with the Head of CRM, you will segment audiences and personally edit, test, and launch campaigns when needed. The role also includes reporting and lightweight AI or low-code workflows supporting promotions, content management, and efficiency.Key Responsibilities:
Improve casino lobby navigation, discovery, and recommendationsAnalyse game, provider, player, and commercial performanceDevelop and test promotions, rewards, missions, and VIP strategiesSupport segmentation, lifecycle campaigns, and repeat activityBuild reporting and automation workflows for operational efficiencyRequirements:
At least five years of meaningful online casino experienceStrong knowledge of game economics and player behaviourHands-on CRM, loyalty, or VIP experience particularly valuableConfidence working directly with data and defining requirementsSQL, AI, automation, low-code, Customer.Io, or BigQuery advantageousBring casino product, CRM, retention, data, and automation expertise to deliver stronger experiences and promotions with measurable value.
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Improve casino lobby navigation, discovery, and recommendationsAnalyse game, provider, player, and commercial performanceDevelop and test promotions, rewards, missions, and VIP strategiesSupport segmentation, lifecycle campaigns, and repeat activityBuild reporting and automation workflows for operational efficiencyRequirements:
At least five years of meaningful online casino experienceStrong knowledge of game economics and player behaviourHands-on CRM, loyalty, or VIP experience particularly valuableConfidence working directly with data and defining requirementsSQL, AI, automation, low-code, Customer.Io, or BigQuery advantageousBring casino product, CRM, retention, data, and automation expertise to deliver stronger experiences and promotions with measurable value.
#J-18808-Ljbffr
Vacancy posted 2 hours ago
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