Sales & Business Development Manager — Canada

Sales & Business Development Manager — CanadaAbout VelocityVelocity helps organizations improve workforce efficiency, visibility, and operational performance through technology.
We are entering an important stage of growth in the Canadian market, and we are looking for a hands‑on
Sales & Business Development Manager
to help us turn that opportunity into real customers.
This is not a traditional “wait for inbound leads” sales role. Over the next 90 days, you will be responsible for actively identifying the right Canadian organizations, building relationships with decision‑makers, creating qualified opportunities, and moving prospects through the sales process.
You will have marketing support behind you, including content, campaigns, lead magnets, webinars, paid advertising, social media and sales materials. Your job is to turn that activity into conversations, opportunities and customers.
What You’ll Own1. Canadian Prospecting & Market DevelopmentBuild and actively manage a targeted Canadian prospect database.
You will:
Identify priority industries, organizations and accounts that fit Velocity's ideal customer profile.
Build and maintain a targeted list of 100‑200+ Canadian accounts.
Identify relevant decision‑makers, including CEOs, COOs, HR leaders, Operations leaders, Payroll leaders and other workforce decision‑makers.
Research organizations, their current challenges and potential buying signals.
Segment prospects by industry, company size, geography and role.
Develop account‑based prospecting strategies for high‑value opportunities.
2. Outbound Sales & Relationship BuildingTake ownership of turning prospects into conversations.
You will:
Develop and execute targeted outbound campaigns.
Conduct personalized email and LinkedIn outreach.
Engage with target decision‑makers and relevant industry communities.
Build genuine relationships rather than relying exclusively on high‑volume outreach.
Follow up consistently with prospects and campaign‑generated leads.
Respond to inbound leads and determine their potential fit.
Develop referral and introduction opportunities.
Represent Velocity professionally in Canadian business communities and networks.
Own the commercial pipeline from first conversation through close.
You will:
Qualify leads and determine whether they fit Velocity's ICP.
Score and prioritize opportunities.
Move qualified leads from marketing engagement into active sales opportunities.
Maintain accurate CRM records and pipeline stages.
Establish and maintain follow‑up schedules.
Track opportunities, next steps, decision‑makers and buying timelines.
Provide clear weekly pipeline reporting to leadership.
Own the sales conversation and drive opportunities toward conversion.
You will:
Conduct discovery calls with prospective customers.
Understand the prospect's workforce, operational and administrative challenges.
Clearly articulate Velocity's value proposition and business case.
Coordinate and/or lead product demonstrations.
Work with Operations/Product when deeper product expertise is required.
Prepare proposals and commercial follow‑ups.
Handle objections and move prospects toward a buying decision.
Negotiate commercial discussions within approved parameters.
Close new customer relationships.
Support the transition of new customers into implementation/onboarding.
5. Partnerships & Business DevelopmentIdentify opportunities to expand Velocity's reach through strategic relationships.
You will:
Identify potential referral, channel and strategic partners.
Initiate partnership conversations.
Develop mutually beneficial partnership opportunities.
Manage partner relationships through negotiation and onboarding.
Support referral and co‑selling opportunities.
Identify organizations and communities that can help Velocity reach Canadian decision‑makers.
Bring real‑world Canadian market knowledge back into the business.
You will:
Monitor competitor positioning, offers and acquisition strategies.
Identify market trends and emerging customer needs.
Gather feedback from prospects about their workforce and operational challenges.
Identify gaps in the market and opportunities for Velocity.
Share customer and prospect insights with Marketing, Operations and Leadership.
Help refine our Canadian ICP, messaging and sales approach based on what you are hearing in the market.
What We’re Looking ForWe are looking for someone who is:
A proven B2B sales and business development professional.
Comfortable owning a full sales cycle rather than only lead generation or appointment setting.
Experienced selling into organizations and working with senior decision‑makers.
Strong at consultative selling and discovery.
Highly organized and disciplined with CRM and pipeline management.
Comfortable with outbound prospecting and relationship‑based selling.
Confident leading sales conversations and presentations.
Commercially minded and comfortable asking for the business.
A strong communicator who can build trust quickly.
Comfortable working independently in a growing company.
Curious about how businesses operate and able to uncover operational pain points.
Familiar with the Canadian business market and Canadian workforce environment.
You may be especially well suited to this role if you have experience selling:
Workforce management technology
Payroll or payroll‑adjacent technology
Operations software
SaaS
Business process or workforce solutions
Enterprise or mid‑market technology
Services involving HR, operations or workforce efficiency
The Kind of Person Who Will Thrive HereWe're looking for a
builder .
Someone who doesn't need a perfectly built sales machine handed to them. Someone who can look at a market, identify the right people, figure out how to reach them, start conversations, learn from those conversations and keep moving opportunities forward.
You should be comfortable hearing “no,” figuring out why, adjusting your approach and trying again.
You should also be comfortable working closely with Marketing and Leadership in a fast‑moving environment where the sales process is still being built.
Why Join Velocity?This is an opportunity to play a foundational role in building Velocity's Canadian market presence.
You won't simply inherit a territory and a list of accounts. You'll help
build the Canadian sales motion itself ;
identifying the market,developing relationships, shaping our approach and turning early customers into the foundation for future growth.
If you are energized by the idea of building something rather than simply maintaining it, we'd love to hear from you.
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