Salesforce Data 360 Developer

Job Title: Salesforce Data 360 Developer
JOB SUMMARY
This role sits at the intersection of Customer Data Platforms (CDP / Data Cloud), Marketing Automation & Journey Orchestration, and Real‑time data activation and API‑driven systems. This is a hands‑on engineering role focused on building scalable data pipelines, modeling customer data, and enabling downstream activation in platforms like Salesforce Marketing Cloud. You will work closely with product, data engineering, and marketing technology teams to enable end-to‑end data flows from ingestion, transformation, segmentation, and activation.
Key Responsibilities
Data Pipeline & Integration Development
Build and maintain data pipelines feeding Data360 (batch and real‑time).
Develop integrations between:
Source systems (PMS, web, app, transactional systems)
Data platforms (GCP / data lake)
Activation platforms (SFMC, APIs)
Support ingestion, transformation, and orchestration logic.
Customer Data Modeling (Data360)
Implement customer data models, identity resolution rules, and profile structures.
Configure calculated insights / derived datasets, segmentation logic, and audience definitions.
Ensure data is marketing‑ready and performant.
Activation Enablement
Build and maintain pipelines enabling Data360 to SFMC activation.
Support audience syncing, journey triggers, and event‑based activation.
Ensure data consistency across activation endpoints.
Data Validation & Quality
Develop SQL queries and validation logic to ensure data accuracy.
Partner with QA to support test case execution and defect resolution.
Troubleshoot data discrepancies across systems.
Cross‑Functional Delivery
Work closely with Product Owners to translate requirements into technical builds.
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