Marketing Manager, Alliances

Putting people first, every dayBDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culturewith a high priority on your personal and professional growth.
Your OpportunityWe are looking for an Alliance Marketing Manager to shape and lead our alliance marketing strategy across Canada. In this hands‑on role, you will work closely with the National Lead of Strategic Alliances to deliver standout events, campaigns, and programs to elevate BDO’s brand, deepen partner engagement, and accelerate demand. This is a new role.
We are looking for a high‑energy, resourceful marketing professional who thrives in a collaborative environment and enjoys turning ideas into impactful marketing initiatives.
Lead and optimize integrated marketing programs that expand reach, strengthen partner engagement, and grow pipeline.
Partner with Alliances leadership on joint marketing initiatives that generate demand and revenue.
Create partner-facing enablement materials, co‑branded assets, and campaign content for joint go‑to‑market activities.
Measure and report on program performance, translating results into actionable insights and ROI recommendations.
Build trusted advisor relationships with Advisory leaders and key stakeholders, influencing marketing strategy and plans.
Apply market, client, and best‑practice insights to keep initiatives cohesive, relevant, and impactful.
Align initiatives with brand strategy to strengthen and protect the firm’s reputation and market position.
Collaborate with Marketing Centres of Excellence throughout planning, execution, and reporting.
Drive operational excellence through budget management, best practices, and effective technology‑enabled processes.
Foster a collaborative, inclusive work environment.
How do we define success for your role?
You demonstrate BDO’s core values through all aspects of your work: Integrity, Respect and Collaboration
You understand our client’s industry, challenges, and opportunities;
clients describe you aspositive, professional, and delivering high quality work
You identify, recommend, and are focused on effective service delivery to our clients
You share in an inclusive and engaging work environment that develops, retains and attracts talent
You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
You grow your expertise through learning and professional development
Your Experience and Education
University Degree in related subject
3-5 years of marketing experience at the manager (or equivalent) level
B2B/professional services knowledge and/or experience is an asset
Proven track record of building and executing successful marketing plans and campaigns
Experience with project managing events and event execution is an asset
Proven track record of delivering on marketing KPIs and achieving full funnel results
Strong business acumen, curiosity and the ability to turn data into insights that drive strategy
Excellent communication, stakeholder management, and interpersonal skills
Strong project management and digital skills
Ability to prioritize workloads and the flexibility to manage multiple tasks and deadlines
The compensation range for this position is $96,000 to $144,000 annually.
Why BDO?Our people-first approach to talent has earned us a spot among Canada’s Top 100 Employers for 2026. This recognition is a milestone we’re thrilled to add to our collection of awards for both experienced and student talent experiences.
At BDO, our people experience is guided by three core pillars— Do work with genuine care, Do what matters with purpose, and Do what’s next - shaping how we support our people, serve our clients, and grow together.
Our firm is committed to providing an environment where you can be successful in the following ways:
We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.
We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.
We support your achievement of personal goals outside of the office and making an impact on your community.
We foster a collaborative, inclusive environment where your ideas are valued, and you can do your best work with genuine care and purpose
We encourage innovation and forward thinking, empowering you to embrace what’s next and help shape the future of our firm
Giving back adds up:Where company meets community.BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.
Total rewards that matter:We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide comprehensive benefits from day one, and a flexible personal time off policy. We’re committed to supporting your overall wellbeing and provide reimbursement for wellness initiatives that fit your lifestyle.
Everyone counts:We are committed to creating a workplace where employees can participate fully, contribute meaningfully and succeed without barriers. We are dedicated to fostering a workplace defined by respect, fairness, and a true sense of belonging for everyone. We recognize and celebrate the unique experiences, identities, and perspectives that each of us bring – and that these experiences strengthen how we work together. Our commitment extends to ensuring that our application process is both inclusive and accessible. If you require accommodation to complete the application process, please contact us.
Flexibility:All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangements are in place.
Our model is a blended approach designed to support the flexible needs of our people, the firm and our clients. It’s about creating work experiences that meet everyone’s needs and providing flexibility to adjust when, where and how we work to meet the expectations of our role.
Code of Conduct:Our Code of Conduct sets clear standards for how we conduct business. It reflects our shared values and commitments and includes guiding principles to help us make ethical decisions and maintain trust with each other, our clients, and the public.
BDO may use artificial intelligence enabled tools to support certain aspects of the recruitment process. While these tools assist our teams, our use of AI does not replace human decision making, and all employment-related outcomes are made by BDO personnel.
More information on BDO Canada’s Privacy Policy can be found here:
Privacy Policy | BDO Canada
#J-18808-Ljbffr