Director North America Product Marketing

Lead Sage’s North American HCM and Payroll strategy from Toronto, using positioning, competitive intelligence, and AI capabilities to drive growth.

As an experienced Product Marketing Leader, you will shape portfolio strategy across HCM, Payroll, Workforce Management, and AI-enabled products. You will influence segmentation, messaging, pricing and packaging recommendations, and go-to-market priorities. The position partners with Product, Sales, Marketing, and senior business leaders to convert insights into commercial results.

Key Responsibilities:

• Lead North American product marketing strategy across Sage’s portfolio
• Develop differentiated positioning and messaging for customers
• Guide launches from opportunity assessment through ongoing growth
• Equip teams with competitive insights and commercial strategies
• Coach and develop Senior Product Marketers

Requirements:

• 10+ years of B2B SaaS product marketing experience
• Ownership of product marketing strategy across a portfolio
• Experience leading, coaching, and developing teams
• Expertise in segmentation, messaging, positioning, and go-to-market strategy
• Ability to influence senior leaders across complex organizations

Shape Sage’s competitive position through strategic product marketing, team leadership, commercial judgment, and North American market insight.

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