Full-Stack Growth Lead (Marketing x Data x Product)

At Freshly Commerce, we’re on a mission to build the logistics brain for commerce. Today, we help Shopify 25,000 brands simplify gnarly workflows like inventory, bundling, and order fulfillment (for even the world’s largest brands like Sennheiser, Godiva, YAMAHA, and Stanley Drinkware). Tomorrow, we’ll deliver intelligent automation that feels like an on-site operations team so merchants can focus on building their brand.

We’re a fully-remote and -bootstrapped company with teammates around the world. We love what we do and love who we build for. We’re a small team of 8 who amplify each other’s work by working closely together: dev with support, support with marketing, and so on. We’re curious, kind, scrappy yet rigorous, and highly intentional. If this sounds like the type of team you’d like to be a part of, we’d love to hear from you.

About this role

You’ll own growth as a systems problem rather than a content pipeline. The focus is on identifying where merchants are, understanding their operational pain points, and then designing creative, testable ways to reach and convert them.

This role sits at the intersection of product, data, and marketing with a high degree of autonomy. We're looking for someone who takes initiative without waiting for direction and is comfortable owning outcomes end-to-end.

You'll report directly to the CEO and collaborate closely with the Head of Marketing. This is a remote contract role with the opportunity to move into a permanent position. We are open to both full-time and part-time engagement depending on fit.

What you’ll do day-to-day

• Own high-impact pilot growth projects to acquire, activate, and retain Shopify merchants.
• Translate product capabilities into clear value for both technical and non-technical Shopify merchants.
• Analyze data to identify what drives installs, activation, churn, and revenue, and prioritize accordingly.
• Contribute to the company’s growth engine end-to-end across SEO, YouTube, Shopify App Store optimization, partnerships, lifecycle marketing, product marketing, paid acquisition, and strategy.
• Repurpose ideas effectively across channels, turning a single insight or asset into multiple formats and distribution opportunities.
• Build lightweight scrappy systems to test ideas quickly, measure results, and iterate with speed.

Who we’re looking for

• We care less about years of experience and more about evidence of ownership and impact. Strong candidates might come from roles where you’ve been able to materially increase qualified installs and product adoption.
• High degree of independence and initiative. You proactively identify problems and act without needing constant direction.
• Strong problem-solving ability and resourcefulness. You figure things out quickly with limited information.
• Comfort operating in ambiguity. You can define the problem before solving it.
• Strong product intuition. You understand how SaaS products create value and how users adopt them. You're can explain complex ideas in a simple way.
• Highly analytical with a structured approach to solving problems. You can design experiments, interpret results, and avoid false conclusions.
• Ability to use AI and automation tools effectively for research, ideation, execution, and scaling workflows, while maintaining high-quality output and strong editorial and strategic judgment.
• Creativity in distribution. You think beyond standard playbooks and introduce fresh ideas.
• Strong research instincts and genuine curiosity. Able to deeply understand a topic, identify non-obvious insights, and create content with original perspective rather than generic summaries.
• Proficiency with marketing automation and analytics tools.

Bonus experience

• Familiarity and interest in the Shopify and ecommerce ecosystem, including industry trends, platform changes, merchant pain points, and emerging opportunities.
• Proficiency in analyzing datasets and working with data visualization tools such as Metabase.

Beyond expertise, success in this role means embodying 3 core values

1. Resourcefulness: You're relentlessly resourceful and always find ways to achieve the highest standards of quality. You know where to look and whom to consult when faced with challenges.
2. Ownership: You take complete ownership and pride in your work. This means deeply understanding our existing and prospective merchants, as well as our product.
3. Communication: You’re clear, thoughtful, and intentional in how you communicate with both merchants and teammates. You surface issues early, share relevant context, and keep things moving without needing constant follow-up.

We're async by default

If you’ve ever ended a day of back-to-back meetings wondering when you were supposed to get any actual work done, we get it. We’ve been there. We’ve built a culture that protects time, encourages focus, and trusts you to do great work without constant check-ins.

We meet once a week for 30 min on Mondays. The rest of the time, we default to async: clear Slack threads, thoughtful Looms, and shared docs.

Perks & compensation

• Competitive salary + annual pay increases.
• $1,000 annual workspace stipend for laptop, headphones, or that standing desk you’ve been eyeing.
• Flexible hours. Work when you’re most productive. We just ask for ~4 hours of overlap with Eastern Time (9 am to 5 pm EST).
• Flexible vacation policy. Take the time you need, no arbitrary caps.