Mobile App Performance Marketing Buyer

Optimize mobile app acquisition with AppsFlyer, ROAS analysis, and structured A/B testing across Meta, TikTok, Snapchat, and StackAdapt.As a Media Buyer, you will manage performance marketing campaigns designed to increase mobile installs and first-time deposits. The position requires hands-on expertise in bid strategy, conversion improvement, attribution, and post-install event optimization. You will turn campaign data into clear actions while collaborating with creative and motion teams.Key Responsibilities:
Optimize campaigns for cost efficiency, engagement, and revenueBuild tracking and reporting frameworks across acquisition funnelsExecute A/B tests for audiences, placements, and creativesMonitor SKAN, privacy updates, and attribution model changesAlign brand awareness and performance campaigns across channelsRequirements:
Two to four years in performance marketing or user acquisitionStrong knowledge of AppsFlyer tracking and cohort analysisExperience improving bids, audiences, and conversion ratesUnderstanding of ROAS optimization and FTD-focused funnelsExperience collaborating on ad concepts and creative iterationsUse mobile acquisition, attribution, and testing expertise to improve ROAS and post-install performance across paid channels.
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