Senior Living Ppc Manager

Own paid media strategy for senior living clients remotely, using Google Ads, Meta, LinkedIn, and Microsoft Ads. Make budget calls and shape campaign direction.Blacksmith Agency seeks a PPC Manager focused on senior living operators and home care agencies. You will manage paid media only, working across multiple client accounts. The work includes targeting, bidding, creative testing, conversion tracking, attribution, and client communication.Key Responsibilities:
Manage paid media across four advertising platformsAllocate budgets and optimize bidding and targetingTest creative and decide when campaigns should endMaintain GA4, tag manager, and platform pixel trackingPresent roadmaps, results, retention, and account growthRequirements:
Three or more hands-on years with Google Ads and MetaExperience building, running, and optimizing campaigns personallyDemonstrated movement in ROAS, CPA, or pipeline metricsAgency experience managing several clients simultaneouslyClear spoken English for live calls with United States clientsBring senior living paid media expertise, reliable attribution, and confident campaign leadership to Blacksmith Agency’s remote client accounts.
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