Communications Specialist

You will be Keycafe's go-to storyteller. Our product solves a real, everyday problem for dealerships, hotels, property managers, fleets and facilities teams, and our customers have great results to share. Your job is to turn that into a steady stream of clear, credible communications that build our brand, support sales and keep our customers informed.This is a hands-on role for someone who loves to write, can juggle many projects and is comfortable working closely with sales, customer success, product and leadership. We are a small organization that operates globally and you will be asked to think creatively and take on other projects as needed such as running a podcast. We are also launching several new products that will require building a new set of communications tasks to industries new to the organization.Key responsibilities
Brand voice and messaging
Own and maintain Keycafe's messaging framework, tone of voice and style guideTranslate technical product capabilities (SmartBox, cloud platform, API, integrations) into clear benefits for each audience and industryReview customer-facing copy across teams for consistency and qualityContent and storytelling
Plan and manage the editorial calendar for the blog, website, email newsletter and resource libraryWrite and edit blog posts, web pages, product launch copy, one-pagers, sales enablement materials and email campaignsInterview customers and produce case studies, testimonials and short video stories with customer success and salesPR and media relations
Write and distribute press releases for product launches, partnerships, customer wins and company milestonesBuild relationships with trade media in automotive, hospitality, property management and facilities, plus Vancouver and Canadian tech pressPitch stories, prepare spokespeople with briefing notes, and track coverageIdentify and submit to industry awards and speaking opportunitiesSocial media and community
Manage Keycafe's company LinkedIn and other social channels: plan, write, publish and engageSupport employee advocacy so the team shares Keycafe contentMonitor conversations about Keycafe, competitors and our industriesDevelop a Keycafe podcast and interview customers and industry specialists about their own industries for general awareness not just about key management.Customer, partner and internal communications
Write product update announcements, release notes summaries and customer newsletters with product and customer successProduce co-marketing content with partners and integration partnersSupport internal communications such as all-hands updates and company announcementsEvents, measurement and operations
Support trade shows and industry events with booth messaging, collateral and pre- and post-event communicationsReport monthly on communications KPIs (share of voice, coverage, engagement, traffic, content-influenced pipeline)Manage freelancers or agencies as needed and keep the asset library organizedBachelor's degree in communications, public relations, journalism, marketing or a related field3 to 5 years of experience in communications, PR or content marketing, with at least 2 years in B2B SaaS, technology or a related B2B environmentExcellent writing and editing skills in English, with a portfolio showing range: long-form content, press releases, case studies, web copy and social postsProven ability to explain technical products in plain, persuasive language for business buyersExperience with media relations: writing releases, pitching journalists and securing coverageExperience running a company LinkedIn presence and creating content for social channelsStrong project management: you can run several projects at once and hit deadlinesComfortable working closely with sales, customer success, product and leadership, and interviewing customersComfortable using AI writing and research tools responsibly to work faster while keeping quality highLegally entitled to work in Canada and able to work from our Vancouver office 4+ days a weekExtended health and dental coveragePaid vacation and personal daysProfessional development budget for courses, conferences or membershipsAttend Team eventsOpportunity to build and grow within a scaling SaaS/IoT company.Work with a tangible, innovative product already trusted by businesses worldwide.Career growth and visibility — your success is highly visible in a company where results matter.
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