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Cio Audience Product Marketing Lead

Athos

Winnipeg, MB
Lead Asana’s voice with CIOs and digital transformation leaders using technically credible messaging, research, and executive storytelling. Build content that supports enterprise decisions.This Senior Product Marketing Manager sits within Asana’s Audience Marketing team. You will understand how technical buyers assess vendors, budgets, workflows, governance, and modernization. Your work will shape narratives, sales plays, executive briefings, and campaign themes for new pipeline.Key Responsibilities:
Develop positioning for CIO and digital transformation audiencesStudy stack change, AI adoption, security, and governance trendsTranslate buyer research into sales-ready contentConnect Asana products with enterprise IT prioritiesShape campaigns that generate net-new pipelineRequirements:
Seven-plus years in product or audience marketingEnterprise software experience and technical buyer expertiseClear communication of complex AI and technical conceptsPoint of view on changing technology marketsStrong storytelling, presenting, research, and measurement abilitiesBring CIO audience expertise, sharp storytelling, and data-informed strategy to Asana’s product marketing and enterprise growth efforts.
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