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Web Experience Strategy Manager

Scotiabank

Winnipeg, MB
Manage Scotiabank web experience strategy in Toronto, combining content optimization, SEO, and stakeholder leadership to strengthen customer journeys. Guide continuous improvement across public websites.This Manager, Digital Experience (.COM) supports the Commerce team within Marketing and its Canada-wide digital objectives. You will shape channel strategies, manage tactical roadmaps, and lead initiatives that improve customer experience and performance. The work requires coordination with analytics, marketing, UX, content, and audience partners.Key Responsibilities:
Lead Digital Commerce channel strategy and roadmapsManage content optimization across public websitesUse industry trends to develop differentiated experiencesPartner with stakeholders on personalization opportunitiesShare performance findings to align future opportunitiesRequirements:
Minimum five years of relevant eCommerce experienceDeep knowledge of web content and SEO impactProven experience leading strategies and tactical roadmapsExcellent relationship and stakeholder management capabilitiesPractical experience with Agile development methodologiesBring web content, SEO, channel strategy, and stakeholder leadership skills to Scotiabank’s evolving digital commerce experience.
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