Healthcare Technology Marketing Director

Shape healthcare technology marketing remotely from Montreal or Toronto, translating complex SaaS capabilities into clear customer value and demand.As Head of Marketing, you will lead marketing strategy and execution for a growing healthcare technology SaaS organization. The scope includes customer marketing, content strategy, digital programs, product launches, and market positioning. You will work with Sales, Product, Customer Success, and executives to support growth across Canada and the United States.Key Responsibilities:
Develop customer programs supporting adoption, advocacy, referrals, retention, and expansionCreate website copy, case studies, presentations, webinars, and email campaignsBuild paid, organic, email, social, event, and partner programsManage CRM, marketing automation, analytics, and AI toolsRepresent the organization at conferences and customer eventsRequirements:
Strong experience in content strategy and go-to-market executionExcellent writing and storytelling for complex technology solutionsHealthcare technology, digital health, healthcare SaaS, or services experience preferredExperience supporting enterprise sales through product marketing and enablementUnderstanding of attribution, campaign performance, conversion, and ROIBring healthcare marketing expertise, customer storytelling, digital execution, and SaaS go-to-market leadership to this growing organization.
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