Head Of Acquisition

Product Growth · Lifecycle · Growth Operations Snaplii · Toronto (onsite) · Total compensation: CAD $120K–$250K depending on level and experience
Why Snaplii?Snaplii is a profitable wallet and payments platform for people and their AI agents:
400,000+ users ,
about $150M in annual payment volume, and
500+ brand partners
including Costco, Walmart, Amazon and Uber.
Muse has taken off, and Snaplii is already live on it, with
about 2,000 AI agents
running on Snaplii.
AI helps people decide what to buy. Snaplii completes the payment, safely.
Growth here sits at the intersection of product, operations, data and technology, and that's where this role comes in.
The OpportunityWe're looking for someone who enjoys building systems, launching initiatives, and making things happen.
This is not a traditional marketing role. You won't spend your day posting on social media. You won't sit in endless meetings discussing ideas that never get executed. You'll launch and operate the growth machinery that directly changes how users discover, engage with, and transact on Snaplii — working across Growth, Product, Engineering, Operations and Finance to turn ideas into shipped experiments.
You’ll work on real growth problems at scale — hundreds of thousands of users, real money movement, and experiments that show up directly in transaction volume.
What You’ll Own
Acquisition loops — referral and invite loops, Snaplii Cash incentive programs
Money-in — EMT deposit growth, bank linking
Activation — new-user activation, first transaction conversion
Repeat & lifecycle — gift card repurchase, bill payment, lifecycle growth, retention and reactivation
How You’ll Drive Growth
Funnel, cohort and behavioral analysis
User interviews and customer feedback
A/B testing and referral / incentive mechanics
Push / email / in-app messaging
Landing page and journey optimization
What We’re Looking For1. Strong growth fundamentals. You can independently break down the full funnel — Traffic → Signup → Activation → Conversion → Repeat → Retention — find the biggest drop-offs, and run experiments that move the numbers.
2. Strong user insight. You can translate motivation, friction, triggers and barriers into clear growth hypotheses.
3. Consumer fintech experience. We strongly prefer candidates from consumer fintech, digital wallets, payments, consumer banking or rewards. Deposit / top-up, bank linking, referral, wallet activation, bill payment or lifecycle growth experience is especially valuable.
4. Hands‑on ownership — non‑negotiable. You own outcomes, not recommendations: insight → hypothesis → experiment → launch → measurement, driven to completion yourself.
5. You pull your own data. SQL plus Amplitude / Mixpanel / GA4 — you don't wait for an analyst.
6. Bilingual: Mandarin & English. You’ll build growth for a Chinese‑speaking‑first community, expanding into the broader mainstream market.
Nice to HaveCRM / lifecycle marketing craft · Xiaohongshu / Reddit / SEO familiarity · UGC / KOC experience
We Care More About Impact Than TitlesWe’re less interested in how senior your previous title sounded. We’re more interested in: what growth problem you solved, how you diagnosed it, what experiment you launched, and what measurable impact you created.
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