Demand Generation Manager Api Performance

Lead API and performance marketing for TrendHunter at McClatchy, using campaign strategy, audience signals, and data-driven optimization to drive measurable growth.As Demand Generation Manager, you will plan, execute, and optimize cross-channel campaigns for Horizon innovation insights and strategy solutions services. The role spans brand awareness, consideration, conversion, and business impact. You will work with paid search, social, SEO/GEO/AEO, email, automation, and attribution reporting.Key Responsibilities:
Plan integrated demand generation campaigns across multiple channelsExecute campaigns for Horizon insights and strategy solutionsOptimize performance across the full marketing funnelAdapt messaging into persuasive, on-brand campaign copyCollaborate with creative teams on campaign assetsRequirements:
Experience running integrated demand generation campaignsData-driven approach to testing, learning, and optimizationExperience with paid search, social, SEO/GEO/AEO, and emailComfort using HubSpot or similar automation platformsKnowledge of segmentation and campaign attribution reportingBring campaign leadership, automation knowledge, and performance marketing judgment to McClatchy’s TrendHunter and Horizon offerings.
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