Head Of Creative Strategy

Remote - Vaughan, ON Full-time Salary not specified
About the roleClever Digital Marketing is seeking a Head of Creative Strategy to build and lead its creative‑strategy function. The role will connect strategy, production, performance, and learning across the agency’s social and display advertising work, and oversee creative execution through the Performance Creative Manager.
The agency serves home‑improvement companies in the US and Canada through paid social, paid search, conversion‑rate optimization, and strategic advising.
Responsibilities
Define the methods, standards, and operating model for creative research, ideation, testing, learning, and scaling.
Manage Senior Creative Strategists and the Performance Creative Manager;
hire and develop creative‑strategy talent.
Turn customer, market, and performance data into creative direction, and build systems for sharing learnings across accounts.
Set and maintain the department’s strategic and creative quality standards.
Coordinate creative strategy and execution, including quality, capacity, speed, prioritization, and feedback.
Develop testing frameworks, briefing standards, training, playbooks, and learning loops.
Build AI‑enabled workflows for research, analysis, creative intelligence, and decision‑making.
Partner with Paid Social, CRO, Paid Search, Client Success, and agency leadership.
Connect creative decisions to business results, including creative win rate, lead costs, lead quality, and account growth.
Qualifications
Experience leading creative strategy or performance creative and building or scaling a team, department, or operating system.
Strong performance‑marketing, commercial, direct‑response, and consumer‑psychology knowledge.
Experience developing creative testing frameworks, learning systems, and standards, and managing strategists or creative‑production teams.
Ability to lead across functions, support adoption, and work at both portfolio and account levels.
Understanding of how to apply AI across a team.
Lead‑generation or high‑ticket services, home‑improvement, CRO, landing‑page testing, or UGC experience is an asset.
Work arrangement and benefitsFull‑time position in Canada with a flexible remote‑work environment and an option for in‑person collaboration in Vaughan, Ontario.
competitive base salary and performance‑based bonuses
group benefits
an RRSP/401(k) plan with matching
a company MacBook
a home‑office budget
a work‑abroad policy
Clever Digital Marketing may use AI during interviews or candidate evaluation to support screening and selection. Reasonable accommodations are available during recruitment.
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