Staff Product Manager, Consumer Growth Loyalty

About The Product Team

At affirm, we exist for the moments that matter—giving people a clear,predictable way to pay over time, with no hidden fees, no surprises, and notradeoffs on what matters most.

About The Role

Millions of people use the affirm card, but we don’t yet give them a reason tokeep coming back beyond the product itself. You’ll build our consumer loyaltyprogram from scratch: what people earn, how they move up, and why affirm becomestheir default way to pay.

What You’ll Do

• Own the vision and roadmap for affirm’s consumer loyalty program, setting thehypotheses, success metrics, and sequencing across multiple quarters
• Launch the first version of rewards and tiers, including earn mechanics,member benefits, redemption, and the surfaces that make the value obvious inapp, at checkout, and after a purchase
• Build the engagement loops (progress, milestones, personalized offers) thatturn a one-time borrower into someone who reaches for affirm every week
• Own the program economics: reward liability, funding mix acrossmerchant-funded offers, interchange and network incentives, and the case forincremental GMV against cost per member
• Set up the measurement foundation for loyalty, including holdouts,incrementality testing and long-run LTV, then tune earn and burn rates andtier thresholds off what the data says
• Partner with Risk, Credit, Legal, Compliance, Finance and Marketing to designrewards that are compliant and clearly disclosed, with no hidden fees or fineprint that surprises people
• Align senior stakeholders and pull together dependencies across Card,Shopping, Servicing and Marketing, leading embedded engineering and designpods through a lot of ambiguity

What We Look For

• 8+ years in Product Management, with a track record in consumer mobile apps,fintech, or neobanks
• Built or scaled a loyalty, rewards or engagement program: card rewards,points, tiers, subscription benefits, or something equivalent. You know earnand burn mechanics and what makes a program pay for itself
• History of launching products from scratch, not just optimizing what alreadyexists
• Owned repeat usage, cohort retention or share of wallet as a primary metric,and know which levers actually move them
• Comfortable building the financial model yourself and defending reward cost,funding mix and payback to Finance and leadership
• Strong UX instincts and a high bar for design. You know the differencebetween a reward that feels good and a badge buried in a settings menu
• Deep fluency in experiment design, incrementality/attribution, and LTVmeasurement; data chops (SQL/Amplitude-level self-serve) and a bias forshipping, learning and iterating quickly
• Track record shipping consumer financial or regulated products; comfortpartnering with Risk/Credit, Legal, and Compliance
• Excellent cross-functional leadership, including experience leading withoutauthority
• AI tools like Claude Code, Cursor, and others to research, analyze andprototype, and help develop better product vision
• Bachelor’s degree in a related field or equivalent practical experience

Benefits Designed For You

• Health coverage at no cost: We cover 100% of premiums for employees and theirdependents.
• Spending stipends: Monthly stipends support your tech setup, and the abilityto choose health and wellness options that are right for you.
• Time off to recharge: Flexible time off and generous holiday calendars helpyou rest when you need to.
• Own a piece of what you build: Our employee stock purchase plan (ESPP) letsyou buy affirm stock at a discount.

Base Pay Grade - P

Equity Grade - 7

Employees new to affirm typically come in at the start of the pay range. affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.

CAN base pay range per year: $181,000 - $241,000

This posting is for an existing vacancy.

Remote-first with flexibility built in

Affirm is proud to be a remote-first company. Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboarding experience.

We’re committed to providing an inclusive interview process, including accommodations for candidates with disabilities. If you need support, we’re happy to help.

For positions based in San Francisco or Los Angeles: affirm considers qualified applicants with arrest and conviction records, as required by law.