Associate Director Programmatic Strategy

Lead programmatic strategy and activation remotely from Canada, combining DSP expertise with measurement frameworks and B2B growth leadership. Own service expansion at Directive Consulting.As Associate Director, Programmatic Strategy & Activation, you will shape the department’s strategic vision and programmatic offerings. The role connects paid and organic channels, supports SaaS and B2B clients, and advances campaign performance through clear analysis. You will also guide teams, partners, and cross-functional initiatives.Key Responsibilities:
Develop and execute comprehensive programmatic advertising strategiesAlign initiatives with cross-functional business and marketing objectivesDefine KPIs and analyze campaign performance for optimizationManage relationships with programmatic partners, vendors, and platformsShare industry insights as an internal thought leaderRequirements:
Seven-plus years in programmatic rolesTwo-plus years managing, coaching, and motivating peopleB2B or SaaS growth experience with $50k-plus monthly budgetsHands-on DSP campaign building and optimization experienceExperience with TTD, Nexxen, DV360, or ABMBring programmatic leadership, DSP expertise, and analytical measurement skills to expand Directive Consulting’s B2B marketing capabilities remotely.
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