Integrated Marketing Lead: Cross-Functional Campaigns

IA Financial Group is seeking a Senior Advisor, Integrated Marketing and Cross-Functional Campaigns to transform marketing priorities into cohesive cross-functional campaigns. You will mobilize business lines, agencies, and experts to ensure brand consistency and measurable performance across Canada.You will lead campaign development, set objectives, and guide briefs for creative, media, and content teams while collaborating with internal partners to optimize marketing investments and leverage
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