Principal Creative Director, Ai Video

The Principal Creative Director will shape the future of AI-native creative production, combining advanced generative technologies with exceptional storytelling and visual craft. This hands‑on leadership role will define how AI is integrated into video, motion, and design, while setting a high creative standard through original work and experimentation. You will develop innovative brand films, campaigns, and product storytelling that bring together traditional production techniques and generative AI. Beyond individual projects, you will establish the tools, workflows, and creative principles that enable a broader studio team to produce outstanding work consistently. Working alongside creative leadership, video and motion specialists, and brand designers, you will help build a distinctive creative practice at the intersection of technology and design.
Accountabilities:
Define and lead the creative direction of AI-native video, motion, and design projects, setting a high standard for originality, quality, and storytelling.
Personally develop and produce creative work that demonstrates how generative AI can deliver compelling results beyond technical experimentation.
Create brand films, campaign assets, and product storytelling that combine traditional production methods and AI-led workflows.
Establish the creative technology stack, selecting and applying generative AI tools while defining when traditional methods are more appropriate.
Design repeatable workflows, production methods, and creative principles that enable the wider team to adopt AI capabilities effectively.
Identify the strengths and limitations of emerging AI tools and translate them into practical creative production approaches.
Collaborate with the Creative Director, video and motion teams, and brand designers to integrate AI-native practices into the studio's work.
Champion responsible AI creative practices, including clear principles around likeness, disclosure, and content provenance.
Raise the quality and ambition of creative output through hands‑on experimentation, direction, and production.
Requirements:
At least 10 years of experience across video, motion, or design, combining creative direction with hands‑on production.
Recent experience creating or directing work using generative AI, with a portfolio demonstrating strong creative quality and storytelling.
Deep knowledge of current generative AI tools and production technologies, including their capabilities, limitations, and practical applications.
Demonstrated ability to build repeatable AI-powered creative workflows that other team members can adopt and use effectively.
Strong creative judgment and the ability to balance technical innovation with brand quality, originality, and audience impact.
A clear perspective on responsible AI use, particularly regarding likeness rights, disclosure, and content provenance.
Additional assets:
A diverse portfolio or showreel spanning live‑action, motion, and generative work.
Experience establishing and developing an AI creative practice within an existing studio or creative team.
A public point of view, published work, or demonstrated thought leadership on the role of AI in creative production.
Strong collaboration and communication skills, with the ability to influence creative direction while remaining actively involved in making the work.
Benefits:
Annual gross base salary range of
USD $170,000–$225,000, with final compensation localized according to the candidate's country, experience, skills, and location.
Potential stock grant opportunities, depending on role, employment status, and location.
Flexible paid time off.
Optional flexible coworking office membership through IWG.
Additional perks and benefits based on employment status and country.
Access to a globally distributed, remote‑first working environment.
Opportunities to collaborate with creative professionals across international teams.
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