Campaign Manager, Influencer Marketing (Temp)

Job Description
Hello, Blue Hour Blue Hour Studios is a social-first content agency formed in 2019 and is an affiliate of Horizon Media. Blue Hour builds community and fandom by playing at the intersection of creators, culture, content, and commerce. The company is headquartered in New York and Los Angeles. At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value you and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. We hire talented people, challenge them, and give them every opportunity to grow.What You’ll Do
65% - Campaign Management10% - Strategic Planning & Thought Leadership10% - Creative Strategy & New Business15% - Insights & MarketingJob Summary
The Influencer Marketing team is responsible for the output of content we create for our brand partners. Combining creator/influencer practices and creative practices allows us to imprint community-driven creativity into every post, partnership, campaign or video we create. The role of the Campaign Manager, Influencer within Blue Hour Studios is to lead influencer and creator marketing projects and deliverables. This person will work to deliver exceptional and inspired content across Blue Hour Studios clients’ influencer programs using their rich account and influencer strategy experience to translate key business objectives into clear and concise deliverables. This position will lead and support all social media and influencer/creator programs, working closely with the team to develop proposals and content in collaboration with creators, contract creators, execute campaigns, manage team administration, and analyze campaign results. The ideal candidate is passionate about the social ecosphere, actively participates within it, and understands the social/digital media landscape.Main Duties and Responsibilities
65% Campaign Management
Influencer identification and outreachSupport the development of campaign briefs for clients and influencersPresentation of influencer lists for client ranking and approvalAnalytics and reporting for campaignsManaging day to day client and team communication around campaign progress, updates, and key milestone deliverables, as it pertains to key accounts and clientsDevelop and customization of influencer agreements, contracts, addendum, and scopes of work, working closely with Horizon Media’s Legal and Business Affairs TeamWorking closely with the team in the development of post-campaign reportingUtilize knowledge and understanding of influencer industry to help inform brainstorms, strategy development, and executionPartner closely with cross-functional agency teams to optimize social media presence/social influencer integration across channels
10% - Strategic Planning & Thought Leadership
Translate client goals into strategic, innovative creative and media solutionsProvide strategic counsel to clients and prospectsDevelop and deliver effective and persuasive points of viewUnderstand our client’s business, competitive set and generate new ideas and see opportunities for growthEnsures best practices are applied across disciplinesOversee the development and maintenance of timelines, deadlines, processes and integration points for all digital projectsLead teams to produce all campaign components seamlesslyProactively manage client and internal team expectationsEnsure Influencer team is providing innovative solutions to feed into clients’ goals, evaluating health of client business via analysis of relevant business metricsBring powerful thought leadership to consult on complex issues and identifies innovative solutionsTap into Blue Hour resources/tools and collaborate with partner agencies to offer clients holistic business solutions
10% - Creative Strategy & New Business
Research & develop insights around social media platforms, influencers, competitive brands, and trends to assist in the development of new business proposalsLead in the development of new business proposals including but not limited to: Proposal development inclusive of PowerPoint building, writing, and organizing relevant materialsDevelopment of influencer strategies and tactical plans to support client goalsUtilizing tools and working with cross-functional agency teams to develop insights that shape our recommendationsVetting influencers, vendors, and technologies with an eye to operational and cost efficienciesManage communication with teams and clients as it pertains to new business proposals, leads, and consultationsAssist in the development of any materials for agency pitches as it pertains to influencer marketingParticipate in internal brand and client meetings, build and foster open communication with internal teams, serving as a key team contact
10% - Insights & Marketing
Thought leadership in identifying social media influencer platforms, partners, and technologies, constantly looking for operational and cost efficienciesContinuously assess the competitive social media landscape and constantly innovate to differentiate Blue Hour Studios’ practiceLead key projects related to marketing Blue Hour’s influencer/creator practice (i.E. development of thought leadership, events, marketing materials, conference attendance, etc.)Attend industry events to share insights with Blue Hour
Supervisory Responsibilities
The Campaign Manager may manage junior members of the Influencer TeamPreferred Skills & Experience
Minimum 2+ years of influencer marketing experience requiredMaintains strategic relationships with digital influencers, talent management, and other key stakeholders within the influencer industryHas a proven track record of managing successful social/digital campaigns across social platforms (TikTok, Facebook, Twitter, Instagram, YouTube, etc)Experience with digital reporting, data, and analyticsAbility to thrive in a fast-paced environment and handle multiple projectsMust have strong verbal and written communication skillsVery proficient with Microsoft Office (Word, Powerpoint, and Excel) and presentation formats like Google SlidesBA/BS required (Communications, Advertising, Marketing or related field)The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.In our recruitment process, we may use AI-powered tools to help identify potential candidates for this role.Compensation range: $1,2500.00 - $1,634.62 CAD weeklySalary Range $65,000.00 - $85,000.00Applicants with disabilities who may need a reasonable accommodation during the interview/hiring process should email the following: View email address on ca.hrm.tc to know what makes Horizon a great place to work? At Horizon, business is personal — and that means connecting with what matters. Horizon is powered by one of the industry’s most celebrated and inclusive workplace cultures. We believe in the talent of our people and the power of personal, with our passion and commitment to excellence driving our success.Follow up on Instagram and LinkedIn.
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