Senior Social Content Manager Toronto

Lead RBC Direct Investing social content in Toronto, translating investment concepts into engaging platform-first storytelling and communities. Own organic strategy across major channels.

As Senior Manager, Social Content & Communities, you will shape an always-on presence across LinkedIn, Meta, TikTok, X, Reddit, and emerging platforms. You will manage content execution, community building, compliance, and stakeholder partnerships. The mandate connects creative development with measurable awareness, consideration, engagement, and conversion.

Key Responsibilities:

• Own organic social strategy from planning through execution
• Translate complex investing topics into accessible visual content
• Moderate comments and build communities across social channels
• Partner with agencies, platforms, and internal service teams
• Track metrics and deliver recurring ROI recommendations

Requirements:

• Bachelor's degree and seven-plus years in content strategy
• Experience managing budgets, partners, and agencies
• Three-plus years supervising, mentoring, and managing reports
• Knowledge of major social advertising and analytics tools
• Polished presentations for senior leaders

Bring social strategy, investment content, community building, and compliance expertise to RBC Direct Investing in Toronto.

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