Social Media Manager Tiny Health Toronto, Canada Workplace 3 Hours Ago

About Tiny Health
Tiny Health is advancing lifelong health, from the first 1,000 days to the last, and addressing chronic disease through precision microbiome science. Founded in 2020 and built by microbiome scientists and physicians, our testing platform reveals whether your microbiome is trending toward resilience or imbalances using shotgun metagenomics, proprietary AI, and one of the world's largest longitudinal datasets. Trusted by families and health practitioners alike, our research-backed gut and vaginal tests are redefining the microbiome as a cornerstone of personalized health through every life stage. Learn more at tinyhealth.Com and poweredbytiny.Com.The Opportunity
As our Social Media Manager, you will own Tiny Health's social presence end to end — strategy, platform-native content, community, and creator partnerships across Instagram, TikTok, Pinterest, LinkedIn, and whatever comes next. You will build the content engine and community practice that turns social into one of our most powerful growth channels: giving each platform a clear role in the customer journey. You’ll turn our company goals into platform-native content, and turning trend and cultural fluency into real-time engagement people actually notice.You will start hands-on across strategy, content, and community, and grow it into a proactive, always-on practice, participating in trends in real time trends, and standing up channels we haven't tapped yet. Over time, you will make Tiny Health's social presence the most trusted, recognizable voice in microbiome education as we expand beyond mom/baby audiences into adult gut health and longevity.What You’ll Do
Channel Strategy & Content:
Assign each platform a distinct role in the customer journey (awareness, consideration, conversion), and defend why a specific piece of content belongs on one platform over another. Translate company priorities into platform-native formats across Instagram, TikTok, Pinterest, LinkedIn, and emerging channels.
Trend & Cultural Fluency:
Spot an emerging platform trend before it peaks and ship platform-native content off it within days, not weeks. Understand not just what's trending but why, and use that to make content and platform decisions that hold up.
Content Production:
Put out native pieces across priority channels and create a repeatable scalable content engine.
Real-Time Engagement & Brand Voice:
Personally model best-in-class real-time engagement: on-brand, fast, human, and culturally aware. Adapt messaging to different audiences and platforms while maintaining a strong, consistent brand voice.
Data & Performance Analytics:
Track engagement rate, follower growth, website sessions, and email signups sourced from social. Interpret performance data, identify patterns, and use testing and experimentation to improve results and tie the work to business outcomes.
Community & Creator Engagement:
Maintain community response times and proactively engage inbound and outbound and source new creator/partner relationships that result in published content or amplification
Cross-Functional Collaboration:
Partner effectively with affiliate marketing, design, creators, and other internal stakeholders to execute high-quality content and campaigns.
Qualifications
Required
3–5+ years owning social media strategy and execution across multiple platforms (Instagram, TikTok, Pinterest, LinkedIn, or similar)
A track record of measurable channel growth — engagement rate, follower growth, website traffic, or social-attributed conversion
Experience building creator or influencer relationships proactively sourced through outbound engagement, not just inbound or paid
Strong analytical instincts — able to interpret performance data, draw actionable insights, and run structured tests to improve results
Excellent written communication, with the ability to adapt tone and messaging across audiences and platforms while holding a consistent brand voice
Comfortable operating in real time: trend participation, community management, and live engagement without waiting on approvals
Previous experience in a fast-paced startup environment
Preferred
Experience in DTC/e-commerce or consumer health and wellness
Treats AI as a core part of your content and workflow process, not a gimmick
Previous experience in a fast-paced startup environment
Experience working remotely, with proficiency in Slack
How we work
A mission that actually pulls people inWe make the microbiome measurable and actionable at every life stage, and real people write in to say it's life-changing.
Remote-first, real overlapOur FTEs are based in North America and work core hours from 9am–6pm CST, shiftable by up to two hours either way — start at 7am or 11am, wrap at 4pm or 8pm.
Written first, huddle second, meet lastDefault to a clear Slack post, huddle when a thread stalls, and meet only to make a real decision.
Fast, but never sloppyDo the two-month thing in two weeks, then check the work—shipping errors is rework, not speed.
Shape what we build, not just how we build itThere's no playbook waiting for you, so write it—and bring the alternative, not just the objection.
Day One mentalityFewer titles and layers;
process is a guardrail where it counts, never the reason something didn't ship.
No hidden agendasNumbers, misses, and feedback are shared openly and in real time, so you always know where you stand.
High standards, genuinely fun peopleTake the work seriously and ourselves much less—high-performing and fun to be around is the hiring bar.
Is this pace for you?Venture-scaled and on a steep trajectory, with intensity in spikes, fiercely protected flexibility, and faster growth than anywhere else.
Our Values
Learn Fast, Get Better
-Find the root cause, not just the fix, and get better every time
Be Relentlessly Resourceful
- Dig for the answer, move fast, and know when to ask for help
Act Like an Owner, Be Hungry to Win
- Act like it’s your company, and do whatever it takes to win
Act with Honesty and Empathy
- Say what’s true, and say it with care
Delight People by Anticipating Their Needs
- Solve the problem, then get two steps ahead of it
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