Vp Of Marketing Operations

Agency Operations, Brand Management, Communications & Public Relations, Demand Generation, Digital Marketing, Executive Leadership, Growth Marketing, Marketing Leadership, Marketing Operations, Media & Advertising, Performance MarketingRoyal York Property Management provides residential property-management services to property owners and real estate investors across Canada.The company supports leasing, rent administration, maintenance coordination, inspections, compliance, owner communication, and ongoing property operations.As the business expands, we are strengthening our marketing leadership to improve customer acquisition, local-market visibility, public reputation, and growth across additional service areas.About The Role
Royal York Property Management is hiring a Vice President of Marketing Operations to lead the company’s marketing strategy, systems, teams, budgets, and performance.The role is responsible for building a disciplined marketing operation that can generate qualified property-owner opportunities, support expansion into new markets, strengthen the company’s reputation, and connect marketing activity to signed customers, managed properties, and revenue.This is not a single-channel marketing role. The successful candidate must be able to oversee paid media, SEO, local search, content, creative production, social media, reputation management, public relations, analytics, automation, and marketing technology within one coordinated structure.The person hired must be equally comfortable setting executive direction, building processes, managing teams, reviewing performance, and correcting weak execution.Key Responsibilities
Develop and lead the company’s marketing and customer-acquisition strategyBuild clear workflows for campaign intake, prioritization, production, approval, launch, reporting, and performance reviewLead paid advertising across Google, Meta, LinkedIn, YouTube, TikTok, and other relevant platformsAllocate marketing budgets across channels, customer segments, markets, and campaignsImprove lead quality, consultation bookings, customer conversion, acquisition cost, and return on marketing investmentConnect marketing data to CRM activity, signed management agreements, managed-property growth, leasing outcomes, and revenueBuild reporting that distinguishes raw inquiries from qualified leads and confirmed business resultsOversee SEO, local SEO, Google Business Profiles, location pages, citations, backlinks, reviews, and technical website improvementsDevelop repeatable marketing plans for launching and growing new cities and service areasLead content, social media, video, photography, design, copywriting, testimonials, and customer-facing campaignsEstablish standards for brand messaging, creative quality, public communication, and customer trustBuild systems for review generation, negative-review response, public complaints, reputation risks, and crisis communicationOversee public relations, media coverage, awards, rankings, podcasts, events, partnerships, and thought leadershipWork with sales, leasing, property operations, maintenance, customer service, finance, compliance, and executive leadershipPartner with CRM, analytics, development, website, automation, AI, and technology teamsImprove landing pages, forms, call tracking, lead routing, follow-up workflows, attribution, and data qualityIntroduce AI and automation where they can improve output, speed, consistency, reporting, or cost efficiencyBuild and manage a team that may include internal employees, offshore staff, freelancers, agencies, creators, and project-based specialistsHire, coach, evaluate, and hold marketing team members accountableBuild executive dashboards covering spend, qualified leads, conversion, acquisition cost, SEO, reviews, reputation, market growth, and revenue contributionIdentify underperforming campaigns, weak processes, inaccurate reporting, inefficient spending, and team-performance concernsPresent leadership with clear findings, risks, recommendations, and resource requirementsRequired Experience
Minimum 10 years of progressive marketing experienceAt least 5 of those years must have been in a senior marketing leadership roleRelevant senior roles may include Vice President of Marketing, Chief Marketing Officer, Head of Marketing, Marketing Director, Head of Growth, Agency Operations Director, or a comparable positionSenior leadership experience must include responsibility for strategy, budgets, teams, execution, reporting, and measurable business outcomesExperience managing marketing across multiple markets, locations, customer segments, brands, business units, or client accountsStrong experience in performance marketing, demand generation, lead generation, growth marketing, agency operations, or multi-location marketingExperience managing internal, remote, offshore, freelance, agency, and project-based resourcesStrong paid-media experience across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, TikTok, retargeting, funnels, landing pages, and conversion trackingStrong understanding of lead quality, attribution, customer-acquisition cost, conversion, revenue reporting, and budget optimizationExperience connecting marketing activity to CRM data and measurable business outcomesStrong SEO and local-search experienceExperience with reputation management, review generation, negative-review response, PR, media, awards, events, partnerships, and brand credibilityStrong understanding of brand positioning, messaging, creative direction, public image, and customer trustExperience working with developers, CRM teams, website teams, analytics teams, automation specialists, and technology vendorsPractical experience using AI and automation within marketing operationsExperience managing substantial marketing budgets, team performance, campaign results, and cost controlExperience building processes, reporting structures, approval systems, and quality-control standardsStrong leadership, communication, organization, prioritization, and decision-making skillsAbility to operate effectively in a fast-moving, founder-led environmentOntario or GTA-based candidates are preferredAbility to attend meetings, shoots, events, launches, and leadership sessions in Vaughan when requiredPreferred Background
Experience in the following areas would be valuable:Property managementReal estateLeasingBrokerageHome or field servicesMulti-location businessesProperty-owner or investor acquisitionLocal-market expansionReputation-sensitive servicesAgency leadershipCRM implementation and marketing attributionDirect property-management experience is preferred but not mandatory when the candidate has strong transferable experience in customer acquisition, local-market growth, reputation, and multi-location marketing.The Ideal Candidate
You are a commercially focused marketing executive who measures success through qualified demand, signed customers, portfolio growth, conversion, reputation, and revenue.You can build structure across several teams, markets, campaigns, and priorities without becoming involved in every individual task.You know how to use internal staff, offshore teams, agencies, freelancers, technology, AI, and automation while maintaining quality and accountability.You are comfortable challenging weak campaigns, unclear reporting, poor lead quality, inconsistent creative, and underperforming team members.You also understand that reputation problems cannot be solved through advertising alone. Reviews, customer experience, operational performance, and public communication must be managed together.What Success Looks Like
Qualified property-owner and investor opportunities increaseMarketing activity is accurately connected to consultations, signed customers, managed properties, and revenueLead quality and conversion improveCustomer-acquisition costs remain controlledPaid-media budgets are directed toward the strongest channels and marketsNew service areas are launched using repeatable marketing plansLocal search visibility, reviews, and public trust improveBrand messaging and creative output become more consistentMarketing teams have clear responsibilities, deadlines, and performance expectationsLeadership receives reliable reporting and direct recommendationsMarketing operations become easier to scale without losing quality or cost controlCompensation
The annual base salary for this role is
up to C$160,000, depending on the candidate’s experience, qualifications, and previous leadership scope.The position also includes an annual performance incentive of up to
C$60,000 .At full achievement, total annual compensation may reach
C$220,000 .The final offer will consider the scale of the teams, budgets, markets, and growth programs the candidate has previously managed, as well as their record of producing measurable business results.
#J-18808-Ljbffr