Digital Engagement Specialist at Superior Propane
Superior Propane Inc.
Elevate Superior's digital presence as a Digital Content and Engagement Specialist in a hybrid work setting. Drive qualified engagement across social media, search, and web channels. In this hands-on role reporting to the Senior Marketing Manager, you will lead social media strategy, manage community engagement, and enhance SEO performance across digital platforms. Your creative content skills will complement analytical disciplines to ensure brand consistency and improved visibility. Collaborate closely with teams to optimize user experience and support paid campaigns. Key Responsibilities:
- Develop social media strategy planning and content publishing
- Manage community engagement on platforms like Reddit
- Optimize website health and conversion metrics
- Structure content for AI-driven and answer-based search
- Monitor performance to enhance content strategies
- Bachelor's degree in Marketing or related field
- 3-5 years experience in digital marketing and SEO
- Hands-on social media and content management experience
- Knowledge of UX principles and conversion optimization
- Familiarity with paid awareness campaign execution
$58.19k - $77.59k per year
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