Vp Digital Marketing Department Leader

Lead digital marketing strategy remotely for Blacksmith Agency across the USA, Canada, or South Africa, guiding PPC and SEO specialists. Own departmental delivery.As VP of Digital Marketing, you manage the PPC strategist and SEO strategist rather than building campaigns. You set channel strategy, guide budget allocation, and make sure client results, reporting, and standards hold across multifamily, B2B, and technical accounts.Key Responsibilities:
Lead PPC and SEO specialists across the departmentSet quality standards for audits, reporting, and delivered workAudit attribution and GA4 accuracy across client accountsDiagnose account risks and lead client escalationsOwn hiring plans and first-round team interviewsRequirements:
Seven or more years across paid media and SEOPrevious responsibility for specialist reviews and developmentDepth in Google Ads, GA4, Search Console, Meta, and Microsoft AdsAgency experience managing many accounts simultaneouslyExperience owning client conversations during underperformanceBring department leadership, channel strategy, and paid media and SEO judgment to Blacksmith Agency’s remote client accounts.
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