Membership And Communications Lead

Job OverviewReporting to the Executive Director, the Membership and Communications Lead is responsible for member relations and coordination, marketing, and communications. This role advances the organization’s mission by fostering excellent member service and support;
championing and enhancing the overall reputation of midwifery in Alberta. The role is also responsible for the development and execution of marketing and public awareness campaigns to increase knowledge and understanding of the scope and profession of midwifery in Alberta.
About Alberta Association of MidwivesSince 1986, the Alberta Association of Midwives (AAM) has been the professional body that serves a passionate community of midwives and the midwifery profession in Alberta. As primary health care providers, registered midwives deliver high quality, safe, and cost-effective care during pregnancy, labor, birth, and 6-weeks postpartum. People feel empowered when they partner with a midwife and a greater sense of control and ownership of their health, their pregnancy, and the outcomes of their pregnancy.
The Canadian midwifery model of care is based on four core principles: continuity of care, informed choice, evidence-based practices, and choice of birth setting. Alberta midwives practice in a sustainable way by delivering midwifery services that aligns with this model. Today there are approximately 200 Registered Midwives in Alberta attending almost 15% of births each year.
Responsibilities and DutiesMember Relations
Develop and foster excellent relationships with all members of the
Develop, implement, and evaluate member programs and services, including continuing education, member health and wellness benefits, member assistance, and new member supports.
Ensure the annual membership renewal process is managed effectively and
Manages the delivery of continuing education courses offered virtually and in-person across the
Marketing & Communications
Develop and execute a comprehensive marketing and communications strategy, including media relations, brand management, crisis management, and social media, that promotes client, member, and stakeholder engagement.
Spearhead the strategic and tactical execution of marketing campaigns and activities, including advertising, public relations, events, and promotions.
Oversee the development of all print and digital communications including annual reports;
website and social media;
press releases;
and other marketing collateral materials.
Coordinate activities that promote awareness of the organization, its programs, services, as well as the benefits of midwifery.
Maintain and establish metrics and benchmarks for marketing & communications to improve the visibility and reputation of the organization.
Qualifications
Bachelor’s degree or equivalent in a relevant field such as Marketing, Communications, Public Relations, or equivalent.
At least 2 years of recent related experience providing leadership and oversight to the member services, marketing, and communications operations of a non-for-profit entity.
Skills & Knowledge
Experience in stakeholder relationship management, including reporting and
Strong proficiency in using Microsoft Office (Outlook, Word, Excel, PowerPoint) to report, model, and present information.
Strong proficiency in social media platforms and website management
Strong analytical, problem-solving, and decision-making skills with the ability to identify trends, establish benchmarks, and provide credible analyses and business recommendations.
Strong organizational and time management skills with an attention to
Strong interpersonal, communication, and presentation skills with the ability to professionally connect with and influence a diverse group of individuals.
Strong leadership skills with the ability to lead projects and work with diverse individuals to identify issues, design solutions, and evaluate results.
Knowledge of midwifery, perinatal care, or health care in Alberta is an asset.
Advocate for and apply principles of justice, equity, diversity, and inclusion in all aspects of their
Willingness to work flexible hours is
Posting closes: November 20, 2026
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