Brand Manager at Canopy Growth
MTL Cannabis Corp
Lead impactful brand strategies with Canopy Growth, a leader in the cannabis industry. As a Brand Manager, you'll shape consumer engagement while driving profitability and brand performance. In this role, you will oversee brand strategies and execution tailored to growth objectives. You'll leverage strong analytical insights and creative solutions to build consumer-focused strategies. Work cross-functionally with sales, finance, and operations to optimize brand presence and ensure compelling market experiences. Key Responsibilities:
- Develop and execute annual brand plans aligned to company goals
- Lead brand positioning and consumer targeting strategies
- Manage new product innovation and development pipelines
- Monitor brand performance against marketing objectives
- Analyze consumer insights and market trends for strategy refinement
- Bachelor's degree in Marketing or related field
- 5+ years in brand management, ideally in CPG or cannabis
- Strong analytical and strategic thinking skills
- Proficient in Microsoft Office Suite, especially Excel
- Excellent communication and stakeholder management abilities
Vacancy posted 17 hours ago
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