Product Marketing Manager

Company Description

Workleap is a Montreal-based tech company, founded in 2006. We're builders at heart, we make simple products that actually matter to the people who use them. We have two product lines:  The Workleap Agent , our agentic HR platform that helps managers become better leaders, and ShareGate , the world's leading solution for Microsoft 365 migration and governance. More than 15,000 companies worldwide trust us to do exactly that. We're intentional about who joins us. If you're the kind of person who gets excited by a hard problem and wants to help shape what comes next, there's a place for you here.

Job Description 

So, what will your new role look like?

You'll be the single connection point between product and marketing at ShareGate. Product managers come to you to turn what they've built into something the market cares about; GTM, brand, content, sales enablement, and customer marketing come to you to understand what's shipping and how to talk about it. Today, those two worlds run in parallel, and the risk is launches that land flat and messaging that drifts. You close that gap.

You take what a product manager knows about why a feature was built (the problem, the insight, the customer pain) and turn it into a story buyers actually care about, not a changelog entry no one reads. ShareGate has two products, Migrate and Protect; part of your role is building a shared language for what ShareGate does and who it's for. You'll work in an AI-native way, automating the repeatable parts (intake, first-draft messaging, briefing templates, QA) so you can spend your time on the judgment calls only you can make.

Responsibilities:

• Define and run a repeatable launch process across product managers, marketing, sales enablement, support, and customer marketing


• Own positioning, messaging, and competitive documentation for each product and workload: the living reference that the whole team and our AI systems work from


• Provide quality control on high-value content (pages, emails, launch assets, posts), catching messaging drift before it ships


• Standardize how product managers submit launch requests, asking the right questions up front


• Ensure internal readiness: support gets launch FAQs, and sales understands what changed and why before launch day


• Decide the right level of visibility for each release and coordinate its execution

A typical week?

• Running intake conversations with product managers to extract the story and insight behind each release


• Maintaining and updating messaging docs as products evolve


• Keeping the launch checklist moving across teams


• Writing or reviewing external-facing content against the messaging layer


• Briefing support and sales enablement ahead of releases


• Making fast calls on how much visibility a launch needs


• Keeping our AI systems grounded in accurate, current product messaging

What does your future team look like?

You'll sit between product and marketing, not inside one team throwing deliverables over a wall. Day to day, you'll work with product managers and the GTM, brand, content, sales enablement, and customer marketing teams. You'll be the most informed person in the room about both the product and the market.

What are the next challenges awaiting your team?

Building one shared language across Migrate and Protect, replacing ad hoc launch back-and-forth with a process that scales, and keeping messaging consistent across every channel and our AI systems.

Qualifications

• 4+ years of experience in a similar role within B2B SaaS


• Proven ownership of GTM or product launches, not just contributions;


• A natural bridge builder trusted by both product managers and marketers;


• Ability to extract a story from a product conversation and translate technical detail for buyers;


• Strong process instincts without over-engineering;


• AI-native ways of working, automating the repeatable and accelerating the complex;


• Clear writing and ruthless editing;


• Comfort calling out messaging that's wrong and backing it up;


• Experience with IT professionals or in the Microsoft 365 ecosystem is considered a strong asset.

Salary range: $95-120K CAD.
This range reflects our Canada-wide compensation scale. Final offers may be adjusted based on the candidate’s region to align with local market conditions.

Who we are

We’re a team of curious minds and bold builders, brought together by a shared drive to make work simpler - and better - for everyone. Challenges fuel our creativity, fast-paced environments keep us sharp, and pushing boundaries is just part of how we operate. We believe the best ideas come from experimentation, rapid learning, and even the occasional discomfort - that’s where growth happens.

Since 2006, we’ve been rethinking the way teams work, blending creativity and tech to solve real problems in IT and HR. We move quickly, we learn constantly, and we always keep our customers at the center of what we do. If you're a proactive thinker who takes ownership, loves to collaborate, and isn’t afraid to leap into the unknown - you’ll fit right in.

Additional Information

At Workleap, we build together, we trust each other, and we support each other in success or failure. You will be able to express yourself, evolve and develop your creativity in an environment that will adapt to your daily life and your needs.

We strive to create a healthy and inclusive work environment. This is everyone’s business. 

Our Candidate Experience Flow at Workleap: 
Phone Screen - Virtual Interview using Microsoft Teams - Work Sample - Job Offer

As a tech-forward company, we leverage AI tools to enhance our recruitment process, while ensuring all hiring decisions remain human-led.

We are looking forward to getting to know you! 

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