Automotive Sales Trainer

Job Responsibility:

The Automotive Sales Trainer we're looking to add will split their time between our two GM dealerships: Township Chevrolet in Summerside, PE and CYV Chevrolet in Woodstock, NB. The ideal person for this job is a friendly, coordinated, service-oriented individual who enjoys working with others and is an absolute process-powerhouse. The organized, structured, relationship builder we're looking for gets amped up by helping those around them succeed using effective communication to demonstrate how we do things. If you're someone who wants to play an instrumental role in training, coaching and mentoring employees to become key players in our organization and don't mind traveling, we'd love to hear from you.

As the Automotive Sales Trainer, your primary responsibility is to guide all new front-line hires through a comprehensive 30-day training program. During this period, you will define the dealership's expectations by thoroughly reviewing each new hire's , setting clear behavior protocols, explaining the processes they are expected to follow, and helping them identify their individual goals.

Your involvement doesn't stop after the initial training; you will closely monitor and support all new hires for the first 180 days of their onboarding, reviewing their progress weekly to ensure they are on track. You will educate new hires by providing them with the tools and knowledge they need to do their job well.

You will also play a pivotal role in maintaining training standards for all experienced employees. You'll do this by regularly reviewing the training requirements for team members, making sure they stay current in all areas of their learning. You'll host training seminars where you will practice, drill and rehearse all processes and scripts with the department, ensuring all employees are up-to-date and remain aligned with the organization's objectives.

For those who are not meeting their performance targets, you will conduct one-on-one meetings to provide personalized coaching and guidance, helping the employee to elevate their performance to a higher level. In addition, you will collaborate closely with the Learning and Performance Manager to design and implement effective learning and development programs that drive the achievement of the organization's desired outcomes.

At Township Chevrolet Buick GMC, our Vision is to build a community of devoted fans. Our Mission is to provide the best vehicle ownership experience by creating the greatest environment for people to learn, experience, buy, and look after their investment. We do this by following our five Core Values: Continuous Improvement - Aspire for greatness, strive for excellence, and be relentless in pursuing incremental improvements; Integrity - We choose to be a positive impact on every customer interaction by doing the right thing, especially when it's uncomfortable; Congeniality - To support the best ownership experience requires us to treat others warmly, generously, and to foster a neighborly environment; Ownership - We take personal responsibility for our actions, mistakes, quality of work, and our team. No matter what; and Dignity - Through hard work and dedication, is how we demonstrate our appreciation for our team, ourselves, our community, and the loyal customers we serve.

The perfect fit for this position is someone who has experience in the automotive industry and is looking for a career where they can leave a lasting impact. If you're someone who wants to play a key role in helping employees start their career on the right foot and provide the tools and resources they need to grow, consider a department training position with us.

Key Responsibilities:

• Perform all new hire 30 Day sales training with Product Specialists and define the dealerships expectations of them by reviewing their , setting the protocol for their behaviour, explaining the processes we expect them to follow, and identifying their individual goals.
• You “sell” our expectations. You sell the benefits of doing it “our way”, by explaining Triangle Management being The Customer must benefit, The Dealership must benefit, and the Employee must benefit.
• You train to educate Product Specialists by providing the tools for achieving their goals.
• Follow all variable operation new hires for the first 180 days of their onboarding plans.
• Review training requirements weekly for all Variable Operations personnel.
• Hold 2 Day Sales training seminars quarterly for experienced Product Specialists focused on Walk Around Presentations, Selling Skills, and the Customer Experience Process.
• All Product Specialists are proficient in all things EVs.
• Train bi-weekly with each Sales BDC member on phone skills training, customer friendly processes, sales campaigns, unsold follow-up process, and sold follow-up process.
• Train bi-weekly with each Product Specialist on phone skills, prospecting, and generating leads on social media.
• Perform quarterly sales department process inspections by observing the Customer Experience process, Write Up Process, and Business Office Turnover process.
• Meet quarterly with all variable personnel who are not attaining their goals, and coach them up to a higher level by observing their compliance with the training, critiquing their performance, recommending changes in their activities, and praising for a job well done.
• You work closely with the Sales Managers to identify future training topics based on inventory mix, current execution of sales processes, and upcoming sales promotions.
• You work closely with the Learning and Performance Manager to design and implement learning and development programs that will contribute to achieving the organization's desired outcomes.

Position Overview

• Highlights: Continuous Training and Development, Relationship Building, Travel
• Job Type: Variable Operations Trainer, Sales Training, Employee Trainer
• Work Hours: Full Time
• Salary: $60,000 - $100,000/year (plus 4 weeks vacation)
• Benefits: Life & Disability, Vision, Dental, Prescriptions, Retirement Savings Plan, Employee Discounts on Vehicles, Parts and Service Labour
• Training for the Position: On the job and formal training provided
• Physical Requirements: Standing for extended periods of time
• Location: 34 Water Street, Summerside, PE & 324 Connell Street, Woodstock, NB

Required Experience

• Education: Minimum 2 year college diploma required or equivalent experience
• Experience: 5+ years automotive sales experience. Must have a proven track record as either a high performing automotive Sales Professional, Business Manager, or Sales Manager. Must be able to display a knowledge and passion for selling psychology and sales processes. Must have the ability to demonstrate processes, and not just tell people what the process is. Experience with a luxury or domestic dealership would be considered an asset. Must also be comfortable traveling - time away requirements 50%.
• Other: Valid Drivers License

Job Type: Full-time

Pay: $60,000.00-$100,000.00 per year

Benefits:

• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• RRSP match
• Store discount
• Vision care

Schedule:

• Monday to Friday

Experience:

• sales: 1 year (preferred)

Licence/Certification:

• OMVIC (preferred)

Work Location: On the road