New Car Sales Manager

At  Steele Auto Group, work is more than a job. It is a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential. 

Lead a Winning Team & Drive the Next Chapter.

Gander Toyota is looking for a New Car Sales Manager to help lead our dealership into its next phase of growth and success.

This is more than a management role. It is an opportunity to lead a high-performing team, influence dealership strategy, and create exceptional customer experiences. Showcasing everything from Toyota's trusted Corolla to our mighty Tacoma's, you will be the drive behind the Sale's team that have our customer's driving off in their next new adventure. 

What You'll Lead

• Coach, mentor, and develop a high-performing New Vehicle Sales Team


• Drive sales performance while maintaining a customer-first culture


• Lead daily sales activities, performance management, and accountability


• Monitor and improve dealership KPIs, conversion metrics, and profitability


• Oversee inventory strategy, merchandising, pricing, and vehicle presentation


• Support digital retailing initiatives and online sales performance


• Partner with Finance, Fixed Operations, and Leadership teams to drive dealership success


• Recruit, develop, and retain top automotive talent


• Foster a positive, engaged, and performance-driven culture

What We're Looking For

You are a leader who understands that great teams don't happen by accident.

You know how to coach people, create accountability, celebrate wins, and build a culture where employees are motivated to perform at their highest level. You are passionate about customer experience, driven by results, and energized by helping others succeed.

Qualifications

• 5+ years of automotive sales experience


• Previous leadership experience in a dealership environment


• Proven success driving sales performance and achieving targets


• Strong understanding of dealership operations and profitability


• Exceptional leadership, communication, and coaching abilities


• Strong business acumen and analytical skills

Why You will Love Working with Steele Auto Group:

At Steele Auto Group, you are not just joining a company; you are joining a community where you will be empowered to exceed expectations and develop your full potential.

We believe in rewarding hard work and supporting every part of your journey. That is why our Total Rewards package is built to help you thrive, physically, financially, and emotionally. Depending on your role and employment type (full-time, part-time, or term), eligible employees can look forward to, some or, all the following:

• 100% Matched Retirement Savings Plan – Because your future matters!


• Flexible Health & Dental Plans – Choose from six cost-shared plans tailored to your lifestyle. Affordable, dependable coverage for the people who matter most. Enjoy peace of mind knowing you and your family are covered. 


• Mental Health & Wellness Support – 24/7 confidential support for you and your family through EFAP.  


• Employee Discounts – On vehicle purchases, parts, and service at any of our locations. 


• Work Boot Reimbursement – Reimbursement immediately, no waiting required! 


• Access to Steele University – you will get engaging, role-specific training; learn anytime, anywhere; track your progress; and earn rewards as you grow your skills! 

While we make every effort to post our rates accurately, some websites may display salary estimates for this position without our involvement. These figures are generated independently for general comparison and are not provided or verified by Steele Auto Group. We look forward to discussing accurate, role-specific compensation details with candidates selected to move forward in the recruitment process.

Steele Auto Group is committed to creating a workplace where your talents are recognized, your growth is championed, and your potential is limitless. We invest in our people, promote from within, and foster a fair, inclusive, and opportunity-rich environment. As part of this commitment, we ensure that every candidate feels valued and supported throughout the recruitment process. If you are contacted for an interview and require accommodation, please let us know. We are here to support you in every step of the way. 

Apply now and start driving your career forward with a team that has your back! 

Learn more about us at

Internal candidates: Please apply through the careers page to ensure you are identified as an internal applicant. Steele Auto Group is committed to a fair, inclusive, and supportive workplace. We promote from within, invest in development, and value every candidate’s experience. 

AI Disclosure Statement: At Steele Auto Group, people always come first, even in our hiring process. We do not rely on AI or automated tools to screen candidates. Every application is personally reviewed by real people who take the time to understand each individual’s experience, skills, and potential. Your application matters, because we value the person behind it.