Retail Media Marketing Strategy Director

Shape retail media, e-commerce, and in-store activation for Yoplait Liberté Canada in Toronto, with hybrid flexibility and strategic marketing ownership.The Senior Manager, OMNI Marketing sets direction across retailer-owned digital ecosystems, consumer platforms, and third-party touchpoints. The role connects Brand Marketing, Customer Marketing, E-commerce, and Sales through coordinated planning. It also turns consumer behavior, insights, and data into measurable growth opportunities.Key Responsibilities:
Set investment priorities across retail and digital touchpointsCreate planning processes connecting marketing and sales teamsIdentify growth opportunities throughout the consumer journeyAssess omnichannel investment effectiveness and performanceProvide strategic leadership, coaching, and team developmentRequirements:
Bachelor’s degree in business, marketing, digital media, or related fieldSeven to ten years in marketing or related functionsThree to five years managing peopleDemonstrated growth strategy development and insight activation successStrong consumer behavior and omnichannel activation knowledgeBring retail media strategy, e-commerce activation, consumer understanding, and performance measurement to Yoplait Liberté Canada’s marketing leadership.
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