Performance Marketing Department Director

Own Blacksmith Agency’s performance marketing department remotely from the USA, Canada, or South Africa. Lead PPC and SEO specialists with clear standards.This management seat carries department delivery, not senior individual contributor campaign execution. You oversee specialist quality, development, reviews, account escalations, and client-facing accountability across multifamily, B2B, and technical accounts. Your decisions shape channel strategy, budget allocation, credible sales commitments, and the department’s hiring plan.Key Responsibilities:
Manage PPC and SEO specialists and their professional developmentWrite standards for audits, checks, and account reportingOwn honest reporting and client results across the functionHandle underperforming account escalations with clientsPlan hiring and interview first-round department candidatesRequirements:
Seven or more years spanning paid media and SEOExperience deciding when direct reports are not working outWorking depth across Google Ads, GA4, Search Console, Meta, Microsoft AdsAbility to present a diagnosis-driven account turnaroundComfort owning client calls during account underperformanceBring department management, performance standards, client ownership, and cross-channel judgment to Blacksmith Agency’s remote leadership seat.
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