Senior Product Marketing Manager

Shape growth strategy through product positioning and go-to-market leadership at Aquatic Informatics, with hybrid Vancouver or remote Canada and United States flexibility. Turn customer insight into stronger market impact across water-data software solutions.Reporting to the Global Director of Growth Marketing, this senior product marketing manager connects Product, Sales, Services, Customer Success, and Marketing. You will develop segmentation, messaging, value propositions, and go-to-market strategies for complex B2B products. The work spans launches, commercial enablement, market analysis, and coordinated execution.Key Responsibilities:
Lead go-to-market planning, launches, and post-launch optimizationResearch customers, buyers, competitors, industries, and market dynamicsCreate positioning, messaging, value propositions, and persona narrativesEquip Sales with plays, battlecards, stories, and objection guidanceCoordinate stakeholders around priorities, frameworks, and measurable objectivesRequirements:
Approximately seven or more years in product marketing or related fieldsBachelor’s degree in business, engineering, science, or relevant technical fieldExperience marketing complex B2B products or solutionsExperience leading measurable launches and partnering with enterprise SalesStrong analytical, leadership, conflict resolution, and communication skillsBring product marketing, data analysis, and cross-functional leadership to strengthen Aquatic Informatics’ growth across global water markets.
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