Creative Director

Build your career with Kraken Robotics. Make a difference to others. If innovation drives you, and you want a career that makes a difference to the world, helping humanity overcome the challenges in our oceans – safely, efficiently, and sustainably – then come join us at Kraken Robotics.

Kraken Roboticsis currently recruitingfora Creative Director to join our Canada, or UK office.

The Creative Director is responsible for leading the company's creative vision, brand strategy, and creative production function. Reporting to the Vice President of Marketing, this role oversees a multidisciplinary team of videographers, photographers, graphic designers, and 3D artists to ensure all visual communications align with the organization's brand standards and business objectives.

The Creative Director owns the development, evolution, and governance of the company's brand identity, including visual standards, branded templates, and brand consistency across all internal and external channels. They provide strategic oversight for creative assets used in marketing campaigns, events, digital platforms, recruitment initiatives, facilities branding, and corporate communications.

This role leads the end-to-end delivery of creative projects, managing priorities, resources, timelines, external agencies, and freelancers to ensure high-quality execution. The Creative Director also maintains the organization's creative asset library, oversees branded merchandise and apparel programs, and collaborates closely with Marketing, Events, and People & Culture teams to support key business initiatives.

As a people leader, the Creative Director is responsible for developing and mentoring the creative team, managing departmental budgets, optimizing creative workflows, and fostering a culture of innovation, collaboration, and operational excellence.

• Own brand identity, architecture, and visual standards, including legacy company brand consolidation.
• Oversee the development of branded templates (presentations, documents, collateral).
• Review creative for brand compliance across internal, partner, and agency materials.
• Own visual design standards for the website and the internal marketing SharePoint site.
• Oversee the company apparel stores for assortment and brand compliance.

• Direct video, animation, motion graphics, 3D, and graphic design production from concept to delivery for campaigns, events, social, and internal initiatives.
• Set shared creative production standards and workflows across Kraken and its companies.
• Prioritize creative requests through the marketing intake process, setting capacity and turnaround with Marketing Managers.
• Direct event and exhibition creative (booths, banners, signage) and promotional item design with the Events Lead.
• Support People & Culture with recruiting campaign branded materials and employee promo item design.
• Design interior graphics and exterior signage for Kraken facilities.
• Manage creative agencies and freelancers.

• Maintain a centralized, searchable library of marketing and creative assets.
• Ensure assets are current, organized, and aligned with brand standards.

• Set the creative strategy and annual creative plan, aligned to marketing priorities and brand goals.
• Lead, develop, and manage the creative team.
• Manage team capacity and external creative resources.
• Own the creative budget, including planning, forecasting, and spend oversight.

• Bachelor’s degree in Graphic Design, Visual Communications, Marketing, Fine Arts, Multimedia Design, or a related field or an equivalent combination of education and experience.
• 10+ years of progressive experience in creative, brand, or design roles, with demonstrated success leading multidisciplinary creative teams.
• 5+ years of management and people leadership experience, including coaching, performance management, team development, and resource planning.
• Strong portfolio demonstrating expertise across branding, graphic design, video, motion graphics, digital media, and creative campaign execution.
• Proven experience developing, implementing, and governing brand standards across multiple channels and audiences.
• Experience managing end-to-end creative production, from concept development through final delivery.
• Strong project management and prioritization skills, with the ability to manage multiple concurrent projects and deadlines.
• Experience collaborating with cross-functional stakeholders, including marketing, communications, events, and human resources teams.
• Experience managing external creative agencies, freelancers, and production vendors.
• Understanding of industry-standard creative tools and platforms (e.G., Adobe Creative Cloud, Figma, Canva, video editing and motion graphics software).
• Experience managing creative budgets and resource planning.
• Excellent communication, presentation, and stakeholder management skills.
• Strong understanding of digital design principles, website visual standards, and content asset management.

• Experience leading creative functions within B2B organizations.
• Experience overseeing photography, videography, animation, motion graphics, and 3D visualization teams.
• Knowledge of exhibition, trade show, environmental graphics, signage, and wayfinding design.
• Experience supporting employer branding and recruitment marketing initiatives.
• Familiarity with SharePoint design standards and content management.
• Experience implementing digital asset management (DAM) systems and maintaining large creative asset libraries.
• Experience leading organizational rebranding or brand consolidation initiatives, including merger or acquisition-related brand integration.
• Certification or training in project management, creative leadership, or brand management.
• Knowledge of print production, large-format graphics, and vendor management.
• Experience working in a fast-paced, growth-oriented organization with multiple business units and stakeholders.
• MBA or advanced management training considered an asset.