Senior B2B Media Strategy Manager
Marketbridge
Lead B2B media strategy at Marketbridge remotely, using audience planning and channel expertise to connect brand and demand for complex clients.
As Senior Manager, Advanced Media Partnerships, you will shape integrated media plans for complex B2B and enterprise clients. The work spans programmatic, direct publisher buys, video, OOH, CTV, broadcast, experiential, and emerging platforms. You will connect business objectives with audience strategy, investment planning, measurement, and performance insights.
Key Responsibilities:
- Develop integrated media strategies and actionable channel recommendations
- Build cross-channel plans across digital, offline, and emerging platforms
- Define channel roles throughout the buyer journey
- Manage, coach, and develop media planners and buyers
- Present strategies and performance insights to client stakeholders
Requirements:
- Six or more years in media strategy, planning, or integrated media
- Strong B2B strategy experience for complex or enterprise clients
- Knowledge of programmatic, display, video, OOH, CTV, and broadcast
- Experience managing, coaching, or mentoring media professionals
- Client-facing presentation and media vendor negotiation experience
Shape integrated B2B media programs through audience strategy, channel planning, measurement, and performance storytelling at Marketbridge.
#J-18808-LjbffrVacancy posted 21 hours ago
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