Bilingual Copywriter - Digital Content

With a career at The Home Depot, you can be yourself and also be part of something bigger.Position Overview:The Bilingual (English and French Canadian) Copywriter – Digital Content is responsible for crafting compelling, customer-centric copy across The Home Depot Canada’s digital ecosystem. This role supports marketing campaigns, seasonal events, promotional messaging, and evergreen content across multiple platforms including web, email, and more. The ideal candidate is a creative thinker with a strong understanding of audience segmentation, digital trends, and brand voice, who can write with purpose and precision to drive engagement and conversion.
Key Responsibilities:
Promotional & Campaign Copywriting
Write clear, engaging, and on-brand copy for digital campaigns, seasonal events, and promotions.
Produce customer-facing marketing content including promotional emails, banners, seasonal campaigns, and event messaging.
Tailor messaging for different audiences and channels, ensuring consistency and relevance.
Proofread and edit content from multiple sources to localize and tailor for both English and French-Canadian audiences.
Ensure all marketing content aligns with approved campaign briefs and brand standards before publishing.
Digital Content Development
Write for various marketing formats and platforms including promotional emails, banners, seasonal campaigns, and event messaging (e.G., landing pages, guides, and email).
Edit and optimize content for ALT text, readability, and compliance with accessibility and legal standards.
Conduct thorough copyediting to eliminate spelling, grammar, punctuation, and formatting errors across digital assets.
Conduct visual and functional QA on content before launch.
Maintain accountability for the accuracy, consistency, and publication of all assigned content updates or new content launches.
Messaging & Brand Voice
Translate complex product or service information into simple, compelling copy.
Maintain and evolve The Home Depot Canada’s tone of voice across all digital touchpoints.
Ensure all content adheres to brand and editorial guidelines.
Cross-Functional Collaboration
Partner closely with web developers, content strategists, marketing, legal, and creative teams to support coordinated content delivery.
Participate in planning meetings and project briefings to understand content objectives, customer needs, and brand priorities.
Help refine and document the content production process, including the creation of best practices and QA protocols to improve consistency and quality.
Competencies:Action Oriented
Collaborates
Customer Focus
Drives Results
Communicates Effectively
Skills:
Bilingualism (English and French Canadian) is required
Exceptional writing, editing, and proofreading skills
Strong understanding of digital marketing and SEO
Ability to write for multiple formats and audiences
Familiarity with AODA, Alt Text, and best practices for digital copywriting
Familiarity with content management systems (CMS)
Direct Manager/Direct Reports:Reports to: Creative Services Manager
Travel Requirements:Minimal travel required
Physical Requirements:Primarily desk-based with standard office ergonomics
Hybrid Work:Hybrid role 4 days in office
Working Conditions:Office environment
Minimum Education:Bachelor’s degree in Marketing, Communications, Journalism, or related field
Minimum Years Of Work Experience:3–5 years in a copywriting or digital content role
Minimum Leadership Experience:Not required
Certifications:None required
Other Requirements/Assets:Experience in retail or e-commerce environments is an asset
Familiarity with Adobe Creative Suite is a plus but not necessary
Job Criteria
Seniority level:
Entry level
Employment type:
Full-time
Job function:
Marketing, Public Relations, and Writing/Editing
Industries:
Retail
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